Promotions are one of retail’s most powerful levers—but also one of its most misunderstood. For decades, success has been measured with blunt tools: sales uplift, units sold, and gross profit on the promoted SKU. These metrics are easy to calculate, but they tell only part of the story. In an era of razor-thin margins and fragile loyalty, this narrow view isn’t just insufficient—it’s dangerous. 

CIOs at mid-sized US grocers are under pressure to “have an AI strategy,” but the fastest path to real value is rarely a multi‑year custom build. It is buying a proven Retail Intelligence platform that turns existing data into better decisions, at scale and at speed. 

Category Management has long been the engine room of modern grocery retail — the discipline where profit, shopper insight, and supplier collaboration meet. For decades, it’s been the art and science of defining the right range, pricing, and promotions to maximise category performance. 

Dashboards are deeply embedded in the operating rhythm of retail organizations. They’re fast, visual, and familiar, offering a snapshot of performance across key metrics. But despite their ubiquity, dashboards often fall short of delivering the depth of insight decision-makers need. This paper explores the limitations of dashboards and how 11Ants complements them by enabling scalable, diagnostic, and action-oriented analytics.

“If we can’t understand our customers, how do we compete?” That question came up more than once during our conversations with 12 small and mid-tier supermarket executives at Groceryshop 2025. These weren’t formal interviews—they were honest, open discussions. And while each retailer had their own story, a few consistent themes emerged.

Our white paper ‘New Revenue Through Data Collaboration’ is an essential guide for retail executives seeking to unlock high-margin revenue streams.

Curious if your retail business is truly ready to unlock the value of customer data? The Customer Data Readiness Checklist is your...

2025 marks the 30th anniversary of Tesco’s Clubcard, a loyalty program that has not only transformed the way British consumers shop but also set a global benchmark for retail loyalty. From its inception in 1995 to its current status as a household name in the UK, the Clubcard has been a cornerstone of Tesco's success, leveraging customer data to create value for both shoppers and the business.

This year at 11Ants we've done what we do every year - decide on a cause to support, put in all the money we would have spent buying...

In the Christmas of 2021 we did something we were really excited about on behalf of our customers, supplier partners, friends and...

Key Metrics for Measuring Customer Loyalty in Retail Stores

11Ants was pleased to be a sponsor of the Australian Loyalty Association's 2023 International Loyalty Conference on the Gold Coast on 9...

We've just released a new white paper titled 'Building a Data Forward Retail Loyalty Initiative' and if you are a retailer with a loyalty...

Our partners at 11Ants include our customers, suppliers and other misguided friends we've picked up over the years. Every year rather...

Department stores and fashion retailers have specific data idiosyncrasies which can limit the value of insights and analytics...

We’ve written a white paper which we think will be of interest to all retailers. It speaks to some of the changes being experienced by...

The big question a retailer should be asking at the end of every promotion is ‘which levers did this promotion pull and what can we learn...

We teamed up with the University of Auckland to research loyalty programs around the globe and find out what made an effective loyalty...

Retailers in Brazil have been telling us they’re experiencing the same pain as their counterparts in the rest of the world. Much like the...

Hola! We’ve got great news for all retailers in Latin America and Spain – we’ve launched a Spanish language version of our award winning...