Unlock Profitable Growth with Effortless Customer Segmentation - No Analyst Required
Transform raw customer data into actionable segments and personalized experiences that boost sales, enhance loyalty and drive smarter category management.
See Your Market, Shopper by Shopper
Unlocking the full power of your customer data is essential for retail success - but without intuitive segmentation, most platforms just add noise.
11Ants makes it simple: our software transforms raw data into actionable audience insights, organizing your market into distinct customer profiles and segments. This lets you tailor every decision and experience: from optimizing product assortment, pricing and promotions, to increasing brand loyalty and customer lifetime value.
With 11Ants’ data platform, category managers and merchandising teams instantly reveal who their most valuable consumers are, can personalize engagement and deliver the customer experiences that drive real growth and retention – all with no analytics background required.
AI
AI is at the core of the 11Ants platform, powering next-level customer segmentation for the grocery and retail industries.
By leveraging advanced machine learning, our software transforms complex databases of customer data into distinctive, actionable segments, going beyond simple demographics to uncover patterns in real-time behaviors, preferences and even future purchase probability.
11Ants delivers predictive insights, not just historical analysis, allowing category managers and retail teams to anticipate customer needs, optimize marketing and promotions and craft tailored experiences that drive brand loyalty and customer lifetime value. The result: smarter audience insights, a constantly evolving customer profile database and immediate business impact, without needing a technical or analytical background.
With AI-driven segmentation, you reach the right consumers at the right time with offers that truly resonate, boosting engagement and business growth.
Where 11Ants Excels
Customer segmentation with 11Ants is a cornerstone for turning vast amounts of consumer data into powerful, business-shaping insights. Retailers across the globe trust the platform to break down their markets into meaningful customer segments, each marked by unique behaviors, preferences and potential value. This segmentation empowers category managers, loyalty teams and executives to deliver personalized customer experiences, drive market growth and ultimately boost brand loyalty and customer lifetime value.
What sets 11Ants apart is its ability to unify and analyze enormous data sets from loyalty programs, POS systems and online channels, no matter the size of the database. Anyone in your team, regardless of technical background, can quickly identify not just who your key consumer segments are but also how to best serve them. With rapid integration and minimal training, users can dissect retail data at speed: identifying which customer profiles are driving category growth, understanding fluctuations in segment performance and finding new opportunities for more effective promotions or product assortment.
The benefits extend well beyond analysis. For example, Farm Source, a leading rural retailer in New Zealand, used 11Ants to segment its diverse customer base, recognizing previously hidden needs and improving tailored offers across its market. Farro, an artisan grocery retailer also in New Zealand, unlocked the ability to build behavioral segments and personalize marketing at scale, leading to improved communications and outstanding ROI. Department store group De Prati, based in Ecuador, transformed from a product-centric to a customer-centric organization, using real-time segmentation to optimize campaigns, product planning and localized merchandising decisions. They leveraged the platform’s micro segment builder to pinpoint valuable audiences for campaigns, while managers reported getting answers in minutes, not days, with clear action plans directly tied to revenue goals.
Behind every success is 11Ants’ focus on actionable insights. Rather than simply reporting historical sales, the platform enables retailers to truly understand why customers behave as they do, what drives loyalty and how to activate each segment for maximum impact. Its audience insights modules help define the optimal customer profiles, equipping you to prioritize high-value consumers and adapt to shifts in market dynamics fast. Predictive segmentation tools allow for proactive strategy, ensuring you’re always one step ahead of market changes and evolving customer expectations.
With 11Ants, you move beyond generic analytics to deliver a retail data platform that makes segmentation and personalization straightforward, meaningful and profitable. This means more relevant offers, more efficient marketing spend and business growth fuelled by precision rather than guesswork.
Why 11Ants?
What sets 11Ants apart in the global analytics market is its unique ability to democratize sophisticated customer segmentation for retailers of any size, anywhere in the world. Unlike traditional analytics platforms that demand specialist skills, long deployments or heavy lifting from IT, 11Ants is designed to be intuitive, fast and genuinely self-serve, which empowers everyone from executives to category managers and loyalty teams.
The platform’s advanced AI-driven analysis and segmentation modules instantly turn complex customer data into actionable audience insights, facilitating smarter decisions and more personalized customer experiences. Trusted by over 4,000 stores across seven countries, 11Ants seamlessly integrates with any loyalty or POS system and delivers tangible return on investment within weeks. Its combination of ease-of-use, deep segmentation capabilities, rapid onboarding and predictive customer insights enables global retailers to improve customer lifetime value, foster brand loyalty and stay ahead in fast-moving markets and all without any technical barriers or steep learning curves.
“Using 11Ants has helped our business because it’s enabled us to know our customer and understand our customer better. Through that, we’ve been able to personalise our communications, our service, our product and actually serve them in a better way. Another benefit of using 11Ants is we’ve been able to improve our segmentation, our personalisation to our customers, build segments and off the behaviour from the customers that we’ve identified... so through the segmentation, we’ve been able to tailor our marketing and achieve a very positive return on investment.”
Simon Foley, Data & IT Manager
Farro
“The data that Farm Source uses from 11Ants helps us to make good decisions. We can really understand the success of different products, different promotions and from a commercial perspective we can make sure we're making good decisions each and every month... 11Ants has given us an opportunity to aggregate that data and turn it into meaningful insight.”
Farm Source
Category Strategy Team
“If we took it out, it wouldn’t just leave a hole, it would just leave this gaping chasm, where we just wouldn’t be able to guide the business anywhere near as well as we guide it now.”
Bryce Howard
CEO, Farro
“11Ants has proven to be an excellent tool to focus our vision specifically where it needs to be – that is to say moving our focus and business discussions away from sales and units sold (‘what happened’) and moving focus to how the customers’ behavior is being impacted by our campaigns and interventions (‘why it happened’). To me this is the critical breakthrough of 11Ants. We are now far better able to discern why things are happening, not just that they are happening – something which we consider to be a remarkable success and differentiator for De Prati.”
John Barbery
CRM Manager, Almacenes De Prati
“11Ants has improved the effectiveness of me doing my job...just dramatically. Every day, I’m in it finding out information that has spread across the business to the stores, to management, marketing, categories – it’s an incredible tool. Jobs that took me up to three days, are now done within fifteen minutes.”
Simon Foley,
Data & IT Manager, Farro
“Farm Source as a rural retailer has a very diverse customer base... 11Ants allows us to segment the customers and understand their different needs and make sure that we are providing them with what they need. Prior to 11Ants' onboarding, we had large amounts of data, but it was split across multiple systems... 11Ants allows us to get it out quickly and in a meaningful form, that means we're a more customer-centric business."
Farm Source
“Within a matter of days De Prati had provisioned 11Ants Retail Insights Cloud and had it up and running without anyone from 11Ants setting foot in Ecuador.”
Almacenes De Prati
“Our managers, designers and buying and planning, e-commerce, marketing and CRM teams are all using the platform. We are building sales arguments, optimizing our e-mail click-through-rate by showing the customer the right products at the right time, reducing performance result reporting times to our managers and providing them quick and clear action plans with real revenue objectives – all based on what we can learn from our customers’ behaviour.”
Jose Clavijo
CRM Manager, Almacenes De Prati
Features/Benefits
Unlocking the true value of your customer data starts with effective segmentation, making it possible to understand and serve every shopper as an individual, not just a number. 11Ants’ customer segmentation platform combines advanced software, AI-powered analysis and intuitive design to put actionable audience insights into the hands of all retail teams. Explore the standout features and real-world benefits that help merchandising, loyalty and executive teams deliver highly targeted experiences, grow customer lifetime value and drive market-leading results.
Automatic Customer Segmentation
Instantly transform millions of data points into meaningful, actionable segments. This enhances customer experience by ensuring each consumer receives the right offer, message or product assortment.
AI-Powered Insights
Artificial intelligence delivers deep analytics that anticipate trends and volatility in customer behavior. You gain accurate, real-time segmentation for smarter, more efficient decision making, helping you optimize sales growth and future-proof your business strategies.
Seamless Integration and Ease of Use
Integrate data from all loyalty and POS systems with ease. The intuitive, user-friendly data platform empowers every team member, regardless of analytical background, supporting stronger team engagement and quick onboarding.
Predictive Analysis and Industry Overview
Predictive segmentation tools help you anticipate market shifts before they happen and adapt your strategies accordingly. Benchmark your performance and segmentation outcomes against industry overviews to keep a competitive edge.
Assortment Decision Making
Leverage segmentation and audience insights to support accurate, more profitable assortment decisions. The platform enables you to present the most relevant products to each segment, increasing both conversion and satisfaction.
ROI and Efficiency
Drive rapid return on investment with powerful segmentation that’s operational within days, saving your business valuable time and resources. By enhancing efficiency across promotional, category and loyalty tasks, 11Ants enables measurable sales growth and sustained business results.
Actionable Recommendations
Every customer segment comes with clear, actionable strategies, so your teams know exactly how to engage high-value customers, reduce churn and maximize customer lifetime value. Outcomes are transparent and tied directly to business objectives.
Interfaces
Integrations are at the heart of 11Ants’ customer segmentation platform and are designed to ensure you can quickly harness insights from data points across your entire retail operation.
11Ants seamlessly connects with all major loyalty and POS systems, making it simple to draw together essential customer data from multiple touchpoints, be it in-store, online or across geographies. Whether you rely on a proprietary loyalty solution or a commercial platform, 11Ants has the flexibility to support rapid, secure integration, so you can start exploring segmentation insights without complex setup or IT bottlenecks.
Getting started is straightforward: If your system can export tab-delimited text files, 11Ants can be up and running in as little as a few days, with the option to set up automated daily uploads for ongoing, hands-free data flows. This ease of integration means customer profiles, purchasing behavior and audience insights are always current, supporting real-time segmentation, accurate marketing and efficient assortment planning powered by fresh, unified data.
Security is paramount. Customer data is compressed, encrypted and run through Microsoft Azure cloud architecture, ensuring that sensitive market, consumer and transaction information is protected end-to-end. With intuitive management screens and no specialist skills required, all users, from data analysts to merchandising and loyalty teams, can instantly explore integrated data sources, tap into industry benchmarks and optimize for customer lifetime value, customer experience and ROI with confidence.
By dismantling traditional data silos, 11Ants gives retailers a comprehensive platform to unify, analyze and act on their data, delivering seamless integration that empowers smarter segmentation, better decision-making and business growth at scale.
FAQs
What is customer segmentation in retail?
Customer segmentation is the process of dividing your customer base into groups, or segments, based on shared characteristics such as demographics, behaviors, preferences and purchase history. This enables you to tailor your marketing, offers and customer experiences to each group, driving better engagement and sales.
Why is customer segmentation important for retailers?
Segmentation helps retailers deliver personalized experiences, making every customer feel understood and valued. It enables smarter product selection, more targeted promotions and more efficient marketing spend, resulting in higher ROI, increased sales and stronger brand loyalty.
What types of customer segmentation are used in retail and grocery?
The main types include:
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Demographic - age, gender, income
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geographic - location
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psychographic - lifestyle, values
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behavioral - spending habits, purchase frequency
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needs-based - specific product preferences or requirements
Many retailers combine these to create precise, actionable segments.
How does 11Ants use segmentation to benefit my business?
11Ants uses advanced analytics and AI to transform millions of data points from sources like loyalty programs and POS systems into actionable customer profiles and segments. This gives teams high-impact insights for assortment, marketing and loyalty strategies, accelerating efficiency and sales growth while enhancing the customer experience.
Who can use customer segmentation insights from 11Ants?
Anyone in your organization: category managers, loyalty teams, marketers, analysts and executives. The platform is designed for ease of use, so actionable segmentation insights are accessible across functions, with minimal training required.
What kinds of data sources can feed into 11Ants for customer segmentation?
11Ants integrates with all modern POS and loyalty systems and can process exports from virtually any retail data platform. This includes transactional data, customer profiles, product hierarchies and external sources like web analytics, all unified for rich segmentation analysis.
How quickly can we get started with customer segmentation using 11Ants?
Most customers are operational within days. Simple text file exports get you started fast and the system can be set up for automated, ongoing data uploads for seamless, up-to-date segmentation insights each day.
What results can we expect from better customer segmentation?
Benefits include more accurate assortment decisions, smarter pricing and promotion, refined marketing campaigns, reduced churn and an overall boost in ROI and sales growth. Segmentation helps focus resources on high-value shoppers and anticipate trends and volatility in your market.
Can customer segmentation help with inventory management?
Yes, by understanding which segments drive demand for different products, retailers can optimize inventory, reduce waste and ensure the right products are available to the right audiences, at the right time.
How does segmentation improve the customer experience?
Segmentation enables highly personalized offers, recommendations and communications, making shoppers feel recognized and valued. The result: increased satisfaction, loyalty and repeat business.
Is my customer data secure on the 11Ants platform?
Absolutely. Data is securely stored and managed using proven cloud security protocols and encryption. Each client’s data is kept separate and is only accessible to authorized users, ensuring compliance and privacy at all times.
What if I need to adapt my segments as the market changes?
The 11Ants platform uses AI-driven analysis to continually refine and update your segments as new data comes in. You can also manually review and adjust segments to reflect strategy changes, seasonality or shifting shopper priorities.
Can I benchmark my segmentation and performance against others?
Yes, 11Ants provides competitive benchmarking so you can compare your range, pricing, promotions and segment performance against industry peers and best practice, supporting strategic decisions.
Do we need technical or analytics expertise to use 11Ants?
No technical background is required. The intuitive dashboards, plain-English recommendations and support materials make segmentation accessible to everyone on your team, democratizing advanced analytics throughout the business.
Over 4,000 retail stores in 7 countries are better informed thanks to 11Ants Retail Analytics
Success Stories
Read about real-world examples of how 11Ants supports category management in retail, from supermarkets to department stores, by enabling data-driven decisions, improving efficiency and driving growth. Understand how the platform delivers value to retailers through smarter assortment planning, actionable insights and improved performance.
Farro, a fast-growing artisan grocery retailer in New Zealand, needed a way to make sense of large volumes of customer data. By adopting 11Ants, Farro was able to dramatically improve customer segmentation, building actionable segments from actual shopper behavior. This has allowed Farro to personalize communications, segment marketing offers and target the right customers, resulting in more relevant messaging and substantially improved return on investment. Their team describes segmentation as central to creating tailored customer experiences and driving business growth.
Farm Source operates in a unique rural sector with a highly diverse customer base, from lifestyle block owners to large-scale dairy farmers. 11Ants enabled Farm Source to segment its customer database, uncovering distinct groups with different needs and spending patterns. This insight allowed Farm Source to fine-tune its product assortment, marketing activity and store operations. Segmentation ensured every segment, from small to large customers, received offers and communications aligned to their needs, making the business more customer-centric and agile.
De Prati, a leading Latin American department store chain, transitioned from a product-centric view to a customer-centric model by integrating 11Ants. The platform’s Micro Segment Builder and other analytics modules enabled De Prati’s teams to pinpoint the right customer segments for every campaign and business decision. This drove faster, more accurate marketing, improved targeting for e-commerce and retail and actionable customer insights that empowered every department. Segment-driven email campaigns, tailored assortments and rapid campaign performance evaluation became the new standard, helping De Prati meet changing customer expectations and enhance loyalty.
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WHITEPAPER
2025 Loyalty Sentiment Report
Read our 2025 Loyalty Sentiment Report, which is based on feedback from nearly 20,000 US shoppers. The report provides deep insight into how loyalty programs influence shopper behavior and what grocers need to consider when developing their next generation of programs. The report provides a deep analysis of 43 loyalty programs run by the largest grocery chains in the USA.
Ready to Transform Your Category Management?
Unlock the full potential of your retail business with smarter, data-driven category management. Connect with our team today to see how 11Ants’ platform can help you optimize your assortment, drive sales growth and make confident, profitable decisions—faster and easier than ever.
Take the next step toward better performance and a stronger competitive edge. Reach out now to discover what’s possible for your categories!