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11Ants – Tesco Loyalty Card
2025 marks the 30th anniversary of Tesco’s Clubcard, a loyalty program that has not only transformed the way British consumers shop but also set a global benchmark for retail loyalty. From its inception in 1995 to its current status as a household name in the UK, the Clubcard has been a cornerstone of Tesco's success, leveraging customer data to create value for both shoppers and the business.
5 min read


Monetizing Data – Unlocking the Full Value of Customer Insights
Retailers have long been sitting on a goldmine. It’s not on the shelves or in the supply chain - it’s in the data they collect. Specifically, the data that tells us not just what was bought, but who bought it, why, and what they might buy next.
4 min read


Support for Save the Children
This year at 11Ants we've done what we do every year - decide on a cause to support, put in all the money we would have spent buying...
1 min read


The village of Marotolana, Madagascar now has water! Thank you 11Ants customers and partners!
In the Christmas of 2021 we did something we were really excited about on behalf of our customers, supplier partners, friends and...
1 min read


5 Key Metrics for Measuring Customer Loyalty in Retail Stores
Key Metrics for Measuring Customer Loyalty in Retail Stores
8 min read


Australian Loyalty Association 2023 International Loyalty Conference
11Ants was pleased to be a sponsor of the Australian Loyalty Association's 2023 International Loyalty Conference on the Gold Coast on 9...
1 min read


Let's Talk Loyalty: ASDA Rewards Delights UK Consumers with its Pounds Not Points Proposition
11Ants is excited to have sponsored this episode of the Let's Talk Loyalty Podcast: ASDA Rewards Delights UK Consumers with Its "Pounds...
1 min read


White Paper: Building a Data Forward Retail Loyalty Initiative
We've just released a new white paper titled 'Building a Data Forward Retail Loyalty Initiative' and if you are a retailer with a loyalty...
3 min read


A Christmas Message to 11Ants Partners
Our partners at 11Ants include our customers, suppliers and other misguided friends we've picked up over the years. Every year rather...
1 min read


Department Store Customer Insights: actionable tips to make your data work harder
Department stores and fashion retailers have specific data idiosyncrasies which can limit the value of insights and analytics...
4 min read


White Paper: Navigating the Post-Covid Omnichannel Transition
We’ve written a white paper which we think will be of interest to all retailers. It speaks to some of the changes being experienced by...
2 min read


Retail Promotions – Do they Work? Truth is we don’t know
The big question a retailer should be asking at the end of every promotion is ‘which levers did this promotion pull and what can we learn...
5 min read
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