Dashboards are deeply embedded in the operating rhythm of retail organizations. They’re fast, visual, and familiar, offering a snapshot of performance across key metrics. But despite their ubiquity, dashboards often fall short of delivering the depth of insight decision-makers need. This paper explores the limitations of dashboards and how 11Ants complements them by enabling scalable, diagnostic, and action-oriented analytics.

“If we can’t understand our customers, how do we compete?” That question came up more than once during our conversations with 12 small and mid-tier supermarket executives at Groceryshop 2025. These weren’t formal interviews—they were honest, open discussions. And while each retailer had their own story, a few consistent themes emerged.

Our white paper ‘New Revenue Through Data Collaboration’ is an essential guide for retail executives seeking to unlock high-margin revenue streams.

Navigating the Post-COVID Omnichannel Transition is your essential guide to understanding and capitalizing on the new retail landscape. White paper here.

Curious if your retail business is truly ready to unlock the value of customer data? The Customer Data Readiness Checklist is your...

This landmark 2025 Loyalty Sentiment Report is one of the largest studies ever conducted on grocery shopper loyalty in the United States. Read it here.

US grocery supermarket loyalty programs have evolved far beyond simple punch cards or paper coupons. Today, they are sophisticated ecosystems designed to deliver value, convenience, and exclusivity to shoppers with the objective of securing their brand loyalty and increasing their spend.

Assuming you run a tight ship, then you’re always looking for ways to optimize your assortment . Anything that’s not hitting a minimum sales volume is at risk. After all, shelf space is at a premium, and if it’s not moving, it should make way for something that is. Right? Well, in theory, yes – but in reality, it’s more nuanced than that.  Richer data delivers… If the only data you’ve got to make assortment decisions is sales volume, then you’d be right. However, with a riche

Retailers are generating massive volumes of data through loyalty programs - but most aren’t seeing the business impact they expected. Our white paper can help.

2025 marks the 30th anniversary of Tesco’s Clubcard, a loyalty program that has not only transformed the way British consumers shop but also set a global benchmark for retail loyalty. From its inception in 1995 to its current status as a household name in the UK, the Clubcard has been a cornerstone of Tesco's success, leveraging customer data to create value for both shoppers and the business.

Retailers have long been sitting on a goldmine. It’s not on the shelves or in the supply chain - it’s in the data they collect. Specifically, the data that tells us not just what was bought, but who bought it, why, and what they might buy next.

This year at 11Ants we've done what we do every year - decide on a cause to support, put in all the money we would have spent buying...