Unlock Bigger Baskets and Smarter Growth
Uncover key purchase patterns to boost sales, refine offers and outperform the competition
Know Your Shopper
Unlock Retail Success
11Ants empowers retailers and supermarkets with actionable basket analysis insights that drive growth, optimize margins and enhance the customer experience. Our advanced AI-driven platform surfaces hidden associations in purchase data, helping you understand which products your customers buy together, why and how you can leverage these patterns. With 11Ants, you can make data-backed decisions to refine assortments, improve merchandising strategies, tailor targeted promotions and ensure smarter inventory planning, all with intuitive analytics tools designed for business users.
Transform complex market basket analytics into clear, strategic actions that boost sales and create more meaningful shopping experiences.
AI
AI is at the heart of 11Ants’ platform, transforming market basket analysis from a descriptive tool into a predictive engine for retail success. By leveraging advanced machine learning and data mining algorithms, the software analyzes vast amounts of transaction and purchase data to uncover hidden buying patterns and evolving trends. This allows retailers to move well beyond traditional rule-based analysis as AI identifies subtle, non-obvious connections between products, dynamically adapts to shifts in customer behavior and even forecasts future purchase combinations.
The result is real-time, actionable insights that drive smarter merchandising, more effective promotions and optimized assortment planning. With AI-powered basket analysis, retailers and supermarkets can confidently anticipate what their customers will want next, reduce inventory costs, minimize stockouts and deliver highly personalized experiences that grow sales and improve margins and all accessible through intuitive, business-friendly analytics tools.
Market Basket Analysis/Affinity Analysis
Revealing Powerful Retail Patterns
Market Basket Analysis, also known as Affinity Analysis, is a powerful technique rooted in data science and advanced analytics, designed to unlock deep insights from retail transaction data. At its core, basket analysis uncovers which products are most frequently purchased together, why those associations exist and how these patterns evolve in real-time.
Modern basket analysis leverages advanced AI and machine learning algorithms to go well beyond traditional, rule-based analysis, enabling retailers to discover both obvious and subtle product relationships, forecast trends and respond rapidly to changing customer behavior.
11Ants’ AI-driven basket analysis platform applies algorithms to vast volumes of purchase data, scanning millions of transactions to identify both complementary products (often purchased together) and substitute products (purchased in the absence of another item). This means retailers can respond to stockouts or delistings with a confident, data-backed understanding of demand transference: knowing which alternatives customers will likely choose if a preferred product is unavailable, thereby safeguarding sales and maintaining high customer satisfaction.
The power of AI is especially valuable in assortment optimization and merchandising. Data mining techniques and predictive analytics highlight unexpected affinities, enabling the creation of intelligent bundles and optimized product placements that drive basket size and profitability. Retailers can simulate the impact of assortment decisions, such as delisting underperforming SKUs or introducing new products as well as accurately forecast how demand will shift across their portfolio. This minimizes sales cannibalization and ensures every item in stock truly reflects customer demand and commercial goals.
AI-powered engines continuously learn from new transactional and even unstructured data, such as product descriptions or customer reviews, using natural language processing to further enhance recommendations and segmentation.
Personalized retail strategy
Using deep-dive data analysis enables a more personalized retail strategy, where customers receive targeted promotions and tailored offers based on the latest shopping patterns and preferences. In turn, this boosts your engagement, conversion rates and shopper loyalty.
From a business perspective, this translates to fast, actionable insights that empower teams to optimize inventory, plan effective promotions and refine overall strategy in a competitive landscape.
Market Basket Analysis turns raw data into clear, predictive insights for merchandising, pricing and assortment planning and delivers real-world improvements in sales, operational efficiency and customer experience. With seamless, intuitive analytics tools built for both technical and non-technical users, solutions like 11Ants make advanced basket analysis accessible and actionable for every stakeholder in the retail value chain.
USPs
11Ants stands out in the retail analytics market by making advanced, actionable insights accessible to every stakeholder, no data science background or heavy IT lift required. Here’s why we’re different:
Instant, Self-Service Insights
With 11Ants, answers to complex customer behavior or sales questions are available in seconds, not days. The platform’s intuitive interface is designed for category managers, merchandisers and executives alike, enabling teams to act on data immediately, rather than waiting for analyst support.
Built for Retail, Out of the Box
11Ants is purpose-built for retailers and supermarkets. It comes pre-loaded with more than 40 industry-specific analytics modules covering everything from promotions to product substitution to assortment optimization. Users can deep-dive into any area of commercial performance or shopper mission with no custom coding or setup.
Powerful AI, No Specialist Needed
By harnessing proprietary machine learning algorithms, 11Ants turns millions of transactions into predictive, actionable insights, helping you anticipate trends, reduce missed opportunities and drive smarter merchandising. These AI-powered modules surface opportunities and risks you may not have even considered.
Effortless Integration and Deployment
11Ants can ingest data from virtually any loyalty platform, POS system or promotional feed, whether commercial or proprietary. It’s operational in days (not months), so your teams are up and running fast with minimal training.
Cloud-Based Scalability and Security
11Ants provides robust security, seamless scalability and real-time data availability, supporting everyone from large grocers and retailers to national supermarket chains.
True Business Impact
Retailers using 11Ants process an average of 11,000 behavioral queries per year, equivalent to the work of 25 full-time analysts. Clients routinely report that tasks that once took days can now be accomplished in minutes.
Unlocks the Value of Loyalty Data
11Ants doesn’t just summarize sales. It unlocks the ‘why’ behind every basket, revealing the key drivers of customer loyalty, incremental sales and range performance to inform targeted, profitable business strategies.
Continuous Learning and Support
As the retail landscape shifts, so does 11Ants. The platform continually adapts to new buying behaviors and seamlessly pushes out enhancements, ensuring you always have the latest analytic firepower at your fingertips.
With 11Ants, you get a future-ready analytics platform that simplifies complexity, empowers your entire team and accelerates business results – and all in a single, easy-to-use solution designed specifically for retail and supermarket success.
Why 11Ants?
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Delivers self-service, fast insights for retailers
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Designed specifically for retail and supermarkets
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Integrates seamlessly with most loyalty and POS systems
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Uses AI to uncover actionable trends and product relationships
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Makes powerful basket and affinity analysis accessible for all business users
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Provides scalable, secure, cloud-based, real-time access
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Translates raw purchase data into clear, strategic recommendations
“When I have 11Ants I really rely on a few modules, so one of them is basket contents... So for me it's very important to see who the customers in my categories or some brands are. How do they behave? Which are the most favorable products? When do they buy some products, some sort of products, and how do they respond to the activities that I make on these categories... For some hard, deeper questions or problems, I use even other models, for example, basket contents. From the beginning, this program was very intuitive and very easy to use... 11Ants makes me feel like I have a tool by my side that gives me a more effective way of working in this category.”
— Mercator Slovenia
Basket Analysis – Features and Benefits
Basket Analysis with 11Ants reveals exactly which products are bought together, uncovering patterns that drive incremental sales and smarter assortment strategies. The platform harnesses powerful AI-driven analytics to transform raw purchase data into timely, actionable insights, helping retail teams quickly identify new opportunities for cross-selling and bundling.
Analytics Tools
11Ants gives retailers and supermarkets the analytics tools they need to truly enhance the customer experience, using advanced AI-driven basket analysis to make every interaction more relevant and rewarding. By mining purchase data at scale, the platform helps you anticipate trends and adapt to volatility, letting you spot changes in customer behavior before they ripple across your business. Teams across your organization can access powerful insights through an intuitive interface, driving engagement and giving everyone the ability to make better, data-backed decisions without relying on specialists.
Assortment Strategy
With precise, real-time analysis, you can confidently optimize your assortment strategy. The platform highlights which products create the most value for your categories and pinpoints the best opportunities for growth, helping you deliver what customers want while reducing excess stock. Accurate demand transference models mean you stay ahead of product substitutions and avoid sales dips when changes happen.
ROI
Every action with 11Ants is built for ROI. From improved promotions and smarter inventory planning to optimized pricing and more effective merchandising, the software turns investment in data into measurable margin gains and sales growth. Most importantly, by democratizing access to market basket analytics, 11Ants empowers your team, improving collaboration, accelerating decisions and driving a culture of continuous improvement across your retail operation.
Delivering Efficiency
11Ants delivers efficiency by automating complex basket analysis and condensing what used to take days into actionable insights delivered in minutes. The streamlined software means retail teams can dedicate less time to data wrangling and more time driving results. This efficiency supports faster decisions, sharper strategies and less operational drag at every level of your business.
Unlocking New Value for Sales Growth
Sales growth becomes possible as the platform quickly highlights where you can unlock new value: from identifying untapped cross-sell combinations, to revealing under-promoted products, to supporting targeted campaigns that convert interest into revenue. With 11Ants, you can act on these opportunities with speed and precision, fueling measurable growth across your categories.
No Technical or Analytical Background Needed
The ease of use is embedded in every layer of the platform. Even users without a technical or analytics background can confidently explore basket trends and performance indicators, reducing the barriers to advanced analytics and putting powerful tools in every team member’s hands.
Seriously Powerful
Underneath this simplicity is some serious horsepower. 11Ants analyzes millions of data points pulled from your point-of-sale, loyalty and assortment management systems. This depth of analysis means your insights are statistically robust and can be trusted for confident decision making—bringing the full story of your customer and sales data to life.
Benchmarking Industry Performance
You also gain an elevated industry perspective. By benchmarking performance against category and market-wide trends, 11Ants helps you position your business effectively within the competitive landscape. Accessing both granular and big-picture market views sharpens your planning and ensures your strategies aren’t just keeping up but keeping you ahead.
Experience Basket Analysis Like Never Before
11Ants brings your data to life with interactive animations and intuitive visuals, making complex basket analysis simple, engaging and accessible for all users across your retail team. The platform is designed with a responsive interface, ensuring smooth, impactful interactions whether you’re at your desk or on the go. Animations help clarify trends and highlight key insights in real-time, letting you see exactly how purchase patterns, product affinities and assortment changes are driving on-the-ground results.
Our powerful analytics tools allow you to deep-dive into millions of data points from your POS and loyalty systems while keeping usability front and center. Insights surface quickly, supported by dynamic charts and animations that help you connect the dots instantly and make informed decisions with confidence, no steep learning curve or technical expertise required.
By combining leading-edge data mining, AI-driven analytics and a user-friendly experience, 11Ants empowers anyone, from category managers to senior executives, to explore, share and act on market basket insights. As your team engages, they can quickly evaluate strategies, optimize merchandising and measure the impact of every decision, all within a seamless and visually engaging environment designed specifically for the demands of retail and supermarket analytics.
Over 4,000 retail stores in 7 countries are better informed thanks to 11Ants Retail Analytics
“When I have 11Ants I really rely on few modules - so one of them is basket contents...SKU KPIs and profiles. So for me it's very important to see who the customers in my categories or some brands are. How do they behave? Which are the most favorable products? When do they buy some products, some sort of products, and how do they respond to the activities that I make on these categories... For some hard, deeper questions or problems, I use even other models, for example basket contents. From the beginning this program was very intuitive and very easy to use... 11Ants makes me feel like I have a tool by my side that gives me a more effective way of working in this category.”
Merchandizing Analytics Team
Mercator Slovenia
“I'm using 11Ants on a daily basis—mostly SKU KPIs which gives me a simple look at the sales data... And for some hard, deeper questions or problems, I use even other models, for example basket contents. From the beginning this program was very intuitive and very easy to use.”
Merchandizing Analytics Team
Mercator Slovenia
“Uses 11Ants to understand basket drivers, promotional ROI, and how customer behavior is linked to revenue shifts. Moves the business from just measuring sales to asking 'why' things are happening - a monetization-enabling shift.”
Mitre10
New Zealand’s Largest Home Improvement Retailer
“The challenge that we were facing in our business was we had a huge amount of data that we were not using in a critical way. We didn't use it because it was very time consuming to analyze and get actionable insights from it. So we wanted to use that data to help understand our customers better and make better business decisions.”
Simon Foley,
Data & IT Manager, Farro
“Jobs that took me up to three days are now done within fifteen minutes.”
Simon Foley,
Data & IT Manager, Farro
Success Stories
Read about real-world examples of how 11Ants supports category management in retail, from supermarkets to department stores, by enabling data-driven decisions, improving efficiency and driving growth. Understand how the platform delivers value to retailers through smarter assortment planning, actionable insights and improved performance.
Farro, a New Zealand artisan grocery retailer, faced challenges with large volumes of data and struggled to access, visualize and analyze it efficiently. The case study details how 11Ants enabled Farro to turn data into actionable insights, supporting faster, more effective category management decisions. It specifically mentions how category teams use the platform to guide business strategy, optimize assortment and improve overall performance.
Mercator, Slovenia’s largest supermarket chain, needed to extract meaningful information from complex data systems for better category management. The case study describes how 11Ants empowered its merchandising and category teams to independently access insights, streamline category reviews and make data-driven decisions without heavy reliance on IT or business intelligence teams.
De Prati, Ecuador’s largest department store chain, used 11Ants to shift from product-centric to customer-centric analysis. The case study highlights rapid evaluation of category performance, identification of growth or decline in categories and the ability to deliver quick action plans based on customer behavior. It demonstrates how category managers benefited from pre-built modules and actionable insights for tactical planning and assortment optimization.
As a large home improvement retailer, Mitre 10 employs basket data to drive promotional effectiveness and understand how customer behavior links to basket size and revenue uplift. The case study details how basket composition data is used for strategic decision-making, going beyond traditional sales reports to explain the drivers behind results.
Konzum, Croatia's largest supermarket chain, uses 11Ants for customer analytics, with a specific focus on basket behavior and answering cross-sell questions from across the business. The case describes major time savings in delivering answers regarding product affinities and sales drivers, supporting both CRM and promotional strategies.
Ready to Transform Your Category Management?
Unlock the full potential of your retail business with smarter, data-driven category management. Connect with our team today to see how 11Ants’ platform can help you optimize your assortment, drive sales growth and make confident, profitable decisions—faster and easier than ever.
Take the next step toward better performance and a stronger competitive edge. Reach out now to discover what’s possible for your categories!