How to use retail promotions to maximize profits and drive sustained market growth

Promotions are one of the most strategic — and costly — tools in retail. But all too often, they’re evaluated on surface-level metrics like sales uplift or redemption rates which can be highly misleading. What if you could go deeper — and wider?

 

The 11Ants Promotion Evaluation Module gives you a 360° view of your promotional performance — from individual SKUs to entire mailers, magazines, categories, and even total store impact. It’s not just about what happened — it’s about why it happened, who it impacted, and how to do it better next time.

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The Promotion Evaluation Module is a robust Retail Intelligence solution designed to optimize every aspect of promotional strategy for retailers and suppliers alike. By leveraging AI, this module isolates the true impact of promotions, providing actionable insights that help you drive sales and long-term profitability.​

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Product-Level Performance

This module enables you to measure uplift in units sold, sales revenue, and gross margin with precision. You can seamlessly compare the performance of SKUs, brands, or promotional groups to identify top earners and underperformers. A key feature is the ability to distinguish baseline from incremental sales, ensuring your strategies capture genuine promotional impact without distortion from background volume.​

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Campaign and Event Evaluation

Evaluate the total impact of entire mailers, magazines, and themed promotional events—not just individual items. This approach allows you to analyze grouped SKUs, brands, or entire categories within a single event, revealing true ROI and campaign performance. Understand how bundled offers and themed campaigns like “Back to School” or “Holiday Specials” perform as a whole, while identifying top-performing pages and underperforming offers to refine your marketing focus.​

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Store and Category-Level Impact

Go beyond SKU-level reporting to reveal how promotions affect entire categories and overall store performance. The module quantifies shifts in category share, helps distinguish between cannibalization and true category growth, and tracks ripple effects such as greater store traffic, bigger baskets, or total sales increases. With these insights, you’ll know which campaigns truly move the needle at a store-wide level.​

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Shopper Behavior Insights

Understand how promotions influence customer behavior at a granular level. The module tracks visit frequency, basket size, spend per trip, and shifts in shopper segments—such as turning lapsed customers into loyalists. Uncover how different campaigns impact customer lifetime value and foster repeat business, helping you build a sustainable shopper base.​

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Customer Acquisition and Retention

Quantify the acquisition of new shoppers during each promotion while tracking repeat rates and post-promo spend to assess long-term value. The module helps you identify which promotions not only drive traffic but also bring in high-value customers that fuel future growth.​

 

Flexible,Comparative Evaluation

Easily run period-over-period comparisons and see how like-for-like promotions stack up. Evaluate multiple SKUs, categories, or entire campaigns across different timeframes, arming you with the evidence you need to plan best-in-class promotions and refine your merchandising approach.​

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Built for Decision Makers

This Retail Intelligence module is more than just a report—it’s a strategic decision-making engine for both retailers and vendors. Retailers benefit from layered, role-based views that span the store, category, and campaign level, while vendors can drill into their own SKU and shopper data for targeted optimization. Secure, intuitive access ensures everyone gets the right insights at the right time.​

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Rapid, Visual Reporting

No more waiting weeks for post-event analysis. The module delivers real-time, shareable insights via interactive dashboards and exportable reports, making it easy to present clear narratives and actionable data to all stakeholders.​

 

Why It Matters

Isolate incremental sales and margin to reveal true promotional ROI.​

• Identify new and returning customer segments and understand their journey.​

• Defend your promotional investments with evidence-based reporting for internal and external stakeholders.​

• Distinguish between category growth and sales cannibalization to maximize returns.​

• Learn from every campaign with robust, side-by-side trend analysis and best practice identification.​ket.

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