Ant is everyone's personal data analyst - available 24 hours a a day, 7 days a week. Ant can answer just about any data-related question you can imagine, help you get a deep understanding of what the data means and provide insights directly to your inbox. Whether you’re a category manager looking after baby food, in charge of merchandising at a large grocery chain, or a retail executive, Ant is always on hand to help.
Just Ask
You can ask Ant any question you like using natural language. Just type your question into the box and Ant will go away and get the answer for you in a few seconds. You can ask simple or detailed questions and dive as deep as you like into the answers.
Get proactive insights from Ant
Ant can also deliver the information and insights you need to make better decisions directly to your inbox exactly when you need them. Just tell Ant what you are interested in and let Ant go to work for you.
Ant Reports are shaped to match your job needs and can be delivered daily, weekly, monthly or quarterly with the exact information you need to make better decisions, faster.
Get into the nitty gritty with Ant
Power users of 11Ants can explore and interrogate 40 different customer behaviour modules to extract in-depth analysis and insights - driving more strategic insights
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Modules include:
Category Review
A simple way to build a comprehensive review of any department, category or even of your entire business (all categories). You can also review a region/store format or even specific customer segments. The output is data book which can either be viewed through your browser or downloaded as a PDF.
Supplier Review
The Supplier Review Module is a simple way to build a comprehensive review of any supplier or brand. The output is data book which can either be viewed through your browser or downloaded as a PDF.
Performance Diagnostic
Understand your entire business and find out exactly what is going well and what it not, at a shopper level - with precision.
Promotion Evaluation
Dynamically understand your promotions across SKU, category, store spend and shopper attraction.
Performance
What were the drivers of performance change and what was their impact?
Go beyond the surface level measures of performance and understand the underlying shopper drivers enabling real actionable strategies that drive shopper behaviour.
Retailers use 11Ants everyday to understand....
“Jobs that took me up to three days are now done within fifteen minutes. That gives me enough time to go back and find out more information and to get an actionable result out of what we're looking for. Our categories are using it extensively for those guiding principles; and the category analysts use it every day of the week.”
Simon Foley
Data & IT Manager, Farro.
"If we took 11Ants out, it wouldn’t just leave a hole, it would leave this gaping chasm, where we just wouldn’t be able to guide the business anywhere near as well as we guide it now."
Bryce Howard
CEO, Farro.
“I would definitely recommend 11Ants, because I think that it is a super program for discovering the big picture of the sales, the big picture of your category. When I have 11Ants I really rely on a few modules—one of them is basket contents, SKU KPIs and profiles. For me it's very important to see who the customers in my categories or some brands are, how they behave, which are the most favorable products, when they buy and how they respond to the activities that I make on these categories. From the beginning this program was very intuitive and very easy to use.”
Category Manager
Mercator Slovenia
11Ants is a really important part of our business. We are so much closer to the retailer because of you guys.
GM Sales
Supplier to Retailer