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Turning retail insights into revenue

Unlocking the full value of customer insights

Retail Media Networks are transforming the economics of retail, offering retailers entirely new high-margin revenue streams. Whether you aim to offset the cost of 11Ants by selling data to suppliers or establish a completely new revenue channel, the financial upside is significant.

11Ants has seamlessly integrated supplier-specific data isolation into its core system, enabling retailers to onboard suppliers effortlessly. Suppliers gain access to the same intuitive interface as internal users but can only view data relevant to them, ensuring a secure and streamlined experience.

By leveraging 11Ants, suppliers—who are typically one step removed from the buyer—can analyze rich customer insights, uncover buying behaviors, and understand competitive dynamics within their category. For them, it’s an invaluable resource.

Unlike service-based providers in this space, 11Ants operates on a flat-fee, per-supplier pricing model. This allows retailers to set their own pricing, retain 100% of the revenue, and generate high-margin returns.

 

With 11Ants, data isn’t just information - it’s a powerful revenue-generating asset.

Vegetable Shopping

Success Stories

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Find out how Farro transformed three-day reporting tasks into 15-minute insights - fuelling smarter decisions, stronger promotions and faster growth with 11Ants

Find out how Mercator freed up BI resources and boosted strategic focus—thanks to fewer ad hoc requests and smarter customer insights from 11Ants.

Find out how Mitre 10 turned basket data into strategy, driving more effective promotions and deeper customer understanding with 11Ants

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Thought Leadership piece

A Game-Changer in Loyalty Schemes - Celebrating 30 Years of Tesco Clubcard 

Monetization white paper

The Era of Customer-Centric Retail Is Here – understand behaviors, not baskets

“If we took 11Ants out, it wouldn’t just leave a hole, it would leave this gaping chasm, where we just wouldn’t be able to guide the business anywhere near as well as we guide it now”

Bryce Howard

 CEO, Farro

"If we took 11Ants out, it would just leave a gaping chasm."

Bryce Howard

CEO, Farro.

Jobs that took me up to three days are now done within fifteen minutes.

Simon Foley

Data & IT Manager, Farro.

11Ants is a really important part of our business. We are so much closer to the retailer because of you guys.

GM Sales

Supplier to Retailer

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