Turning retail insights into revenue
Unlocking the full value of customer insights
Retail Media Networks are transforming the economics of retail, offering retailers entirely new high-margin revenue streams. Whether you aim to offset the cost of 11Ants by selling data to suppliers or establish a completely new revenue channel, the financial upside is significant.
11Ants has seamlessly integrated supplier-specific data isolation into its core system, enabling retailers to onboard suppliers effortlessly. Suppliers gain access to the same intuitive interface as internal users but can only view data relevant to them, ensuring a secure and streamlined experience.
By leveraging 11Ants, suppliers—who are typically one step removed from the buyer—can analyze rich customer insights, uncover buying behaviors, and understand competitive dynamics within their category. For them, it’s an invaluable resource.
Unlike service-based providers in this space, 11Ants operates on a flat-fee, per-supplier pricing model. This allows retailers to set their own pricing, retain 100% of the revenue, and generate high-margin returns.
With 11Ants, data isn’t just information - it’s a powerful revenue-generating asset.

“If we took 11Ants out, it wouldn’t just leave a hole, it would leave this gaping chasm, where we just wouldn’t be able to guide the business anywhere near as well as we guide it now”
Bryce Howard
CEO, Farro
"If we took 11Ants out, it would just leave a gaping chasm."
Bryce Howard
CEO, Farro.
Jobs that took me up to three days are now done within fifteen minutes.
Simon Foley
Data & IT Manager, Farro.
11Ants is a really important part of our business. We are so much closer to the retailer because of you guys.
GM Sales
Supplier to Retailer