Platform Capabilities
Performance
What were the drivers of performance change and what was their impact?
Go beyond the surface level measures of performance and understand the underlying shopper drivers enabling real actionable strategies that drive shopper behaviour.
Self-service customer behavior analytics
11Ants provides answers to just about any customer behavior related question. If you can articulate the question, 11Ants can probably answer it. Whether you’re a category manager, in charge of merchandising, in marketing or an retail exec, 11Ants is an invaluable retail and customer behaviour analytics tool.
Retailers use 11Ants to rapidly answer everyday questions like...
Who are my most valuable customers?
What do my most valuable customers buy and how often?
Do I have the right range for the customers that shop in each store?
Is my promotional strategy effective for any given customer segment?
Are my competitors beating me on range, promotions, price?
What is driving the decline in average unit price point?
Do I have the right breadth of range to appeal to the full range of customers who shop the store?
Have I got the right pricing strategy in place in the category?
Extracting insights from 11Ants is simple and requires little or no training. It is designed to be used by anyone and everyone from category managers to analysts to CEOs.
Customer Behavior Modules
Users of 11Ants can explore and interrogate 40 different customer behaviour modules to extract depth analysis and insights - driving better decision making.
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The most frequently used modules include:
Category Review
A simple way to build a comprehensive review of any department, category or even of your entire business (all categories). You can also review a region/store format or even specific customer segments. The output is data book which can either be viewed through your browser or downloaded as a PDF.
Supplier Review
The Supplier Review Module is a simple way to build a comprehensive review of any supplier or brand. The output is data book which can either be viewed through your browser or downloaded as a PDF.
Performance Diagnostic
Understand your entire business and find out exactly what is going well and what it not, at a shopper level - with precision.
Promotion Evaluation
Dynamically understand your promotions across SKU, category, store spend and shopper attraction.
FAQs
What kinds of customer questions can 11Ants help me answer?
If you can ask the question, there’s a really good chance 11Ants can answer it! From Who are my most valuable customers? to Is my promotional strategy actually working? Our retail analytics platform is built to handle real, everyday retail questions — fast.
Who is 11Ants designed for?
11Ants is made for everyone from the CEO to the category analyst. Whether you're running loyalty programs, building assortments, planning promotions or making executive decisions, it’s a self-service tool designed to give you clarity and confidence — no PhD required.
How hard is it to use 11Ants?
It’s plug-and-play. You don’t need to be an analyst to get value — just curious. The platform is intuitive and designed for business users, not data scientists.
What makes 11Ants different from traditional sales or BI tools?
Most tools focus on lagging metrics like sales or units sold. 11Ants focuses on the behaviors driving those numbers — what customers are doing, why they're doing it and what you should do next. It’s retail customer behavior intelligence, not just reporting.
Can 11Ants help me improve promotional effectiveness?
Absolutely. You can measure the true impact of a promotion — not just on the promoted item, but across the category and store. Plus, you can understand customer behavior changes and whether your promos are pulling in the right shoppers.
How does 11Ants support category management?
Category managers can use 11Ants to understand if they have the right range for the shoppers coming into each store, whether pricing strategy is aligned with shopper behavior, and where there are gaps or opportunities.
Does 11Ants work with loyalty data?
Yes — and it’s one of our superpowers. We unlock deep insights from loyalty data to help you understand the actual behaviors behind sales: who’s buying, how often, and what’s shifting over time.
What are customer behavior modules?
They’re the brains of the operation. 11Ants includes over 40 behavior modules that let you zoom in on specific aspects like category performance, promotions, supplier impact, and more. They're like diagnostic tools for your customer strategy and really allow you to know your customer.
Can 11Ants help me benchmark against competitors?
Yes — you can get insights into how you stack up on range, pricing, and promotions. You’ll know if you’re getting beat on value perception or missing key customer segments.
Is there a way to explore this further before booking a demo?
Definitely. Download our white paper Customer Data Questions for Retailers — it’s a great starting point if you're looking to challenge your current thinking or spark new questions. And check out our case studies (link) - see how 4,000 retail stores in seven countries perform better using 11Ants.
