Smarter Category Management for Retail Growth
Simplify category management, unlock growth and deliver a seamless experience for every customer
Unlock Every Category’s Shopper Story
Unlock the Power of Data-Driven Category Management…
Understanding how your customers shop is the key to unlocking growth, boosting loyalty and staying ahead in retail. 11Ants empowers retailers to turn complex customer data into clear, actionable insights, fast and without the IT headaches or steep learning curves.
Discover how smarter category management solutions, powered by advanced analytics and AI, help you optimize assortment planning, boost sales and deliver tailored experiences that drive growth and customer loyalty.
11Ants is a powerful, AI-driven category management platform designed for modern retailers and supermarkets. With intuitive dashboards, advanced analytics tools, seamless integration and rapid deployment, you can unlock growth and stay ahead in a competitive retail landscape with ease.
Some of the key questions we help you answer:
-
Who are my most valuable customers and what keeps them loyal?
-
Where are customers dropping off and why?
-
How can I personalize offers to increase conversion and basket size?
-
What’s really driving category growth or decline?
-
How can I optimize my product assortment?
-
Are my categories aligned with customer needs and trends?
-
Which promotions and pricing strategies deliver the best results?
-
Where are the biggest opportunities for category growth?
AI-Powered Category Management
11Ants leverages advanced AI and data science to transform category management in retail and supermarkets. By analyzing millions of loyalty, POS and purchase records with AI, 11Ants delivers insights that improve assortment, category investment and merchandising, enabling faster, data-driven decisions.
With intuitive analytics tools surface trends and opportunities, often before you know to ask, empowering you to optimize assortment, pricing and execution in real-time to boost sales.
Optimize Category Investment and Product Assortment
11Ants empowers category managers to analyze category performance at both macro and SKU levels, helping to identify which products are driving growth and which are underperforming. By surfacing trends in shopper behavior and sales velocity, the platform enables smarter decisions about which SKUs to invest in, rationalize or promote. This leads to a more profitable, better-aligned assortment that matches customer demand and market trends.
Boost Category Performance with Real-Time Insights
With over 40 analytics modules, 11Ants provides instant, module-driven, actionable insights into sales, margin and promotion performance. Monitor performance by store, region, or customer segment and act rapidly where needed.
Understand Customer Needs and Segment Preferences
Gain a deep understanding of customer needs and purchasing patterns with AI-powered segmentation, enabling precise assortment, pricing and promotions tailored to your highest-value segments. Develop category strategies that truly resonate with your shoppers.
Plan for Category Trends and SKU-Level Detail
Track trends at category and SKU level with advanced analytics to proactively manage inventory, spot risks and seize growth opportunities ahead of the competition. SKU-level analysis allows managers to monitor inventory turnover, identify slow-moving items and prevent stockouts or overstocking. Spot early signs of declining demand for specific SKUs, adjust orders to avoid excess inventory and capitalize on rising trends before competitors do.
Where 11Ants Excels
11Ants stands out by providing powerful analytics and actionable, easy-to-use tools for optimising every aspect of category strategy.
Comprehensive Category Analysis
-
Instantly identify growth or underperforming products
-
Analyze the impact of promotions, pricing and substitution
-
Access detailed, ready-to-use category reports for fast, informed decisions
Assortment Optimization and Investment
11Ants provides clarity on category investment and assortment optimization, ensuring the right products are available for the right customers.
The platform’s AI-driven insights help you:
-
Align your category management strategy with real customer needs and market trends
-
Rationalize SKUs to streamline the range and maximize profitability
-
Detect gaps or opportunities in your retail assortment planning
AI-powered insights help you optimize investment, align your assortment to market demand and streamline SKUs for growth and profitability.
Real-Time, Actionable Insights
The platform excels at delivering real-time, self-service analytics that require minimal training. Monitor execution across stores, benchmark against competitors and uncover risks and opportunities without hours of manual reporting.
Category managers can:
-
Benchmark against competitors on range, promotions and price.
-
Monitor category execution and performance by store, region, or customer segment.
-
Uncover emerging trends, risks and opportunities before they impact results
Customer-Centric Approach
By integrating loyalty and POS data, 11Ants transforms records into a clear view of customer behavior, fueling truly customer-centric assortment planning, merchandising and pricing, all with speed, clarity and confidence.
11Ants analyzes a broad spectrum of customer behavior influences, including:
-
Psychological, social, cultural, personal and economic factors
-
Purchase frequency, recency and monetary value
-
Response to promotions, pricing and assortment changes
-
Channel preferences and engagement with loyalty initiatives
By combining these analytics with intuitive dashboards and minimal training requirements, 11Ants empowers retailers to move from reactive reporting to truly proactive, predictive customer behavior analysis, helping you grow market share, improve margins and delight customers at every touchpoint
Why 11Ants?
11Ants stands apart from traditional consultants, in-house analytics teams, spreadsheets and custom IT solutions by providing powerful analytics and actionable, easy-to-use tools for optimizing every aspect of category strategy.
Unlike consultant-led projects or bespoke IT builds that can be slow, costly and resource-intensive, 11Ants is operational within days and requires almost no user training. The platform empowers anyone, from executives to marketers, to independently explore and act on customer data, eliminating the bottlenecks of specialist-only access or complex spreadsheet models.
With over 40 pre-built analytics modules, 11Ants transforms millions of data points from loyalty and POS systems into actionable recommendations in plain English, enabling rapid, data-driven decisions that drive margin and market share. Its intelligent data architecture handles even the largest data sets with ease, delivering answers in seconds and advanced analytics for organizations of any size.
Forget slow custom builds and bottlenecked access: 11Ants delivers plug-and-play, AI-powered insights to everyone, no specialist skills required. See results in days, not months.
“I would definitely recommend 11Ants, because I think that it is a super program for discovering the big picture of the sales, the big picture of your category. When I have 11Ants I really rely on a few modules—one of them is basket contents, SKU KPIs and profiles. For me it's very important to see who the customers in my categories or some brands are, how they behave, which are the most favorable products, when they buy and how they respond to the activities that I make on these categories. From the beginning this program was very intuitive and very easy to use.”
— Category Manager, Mercator Slovenia
“Jobs that took me up to three days are now done within fifteen minutes. That gives me enough time to go back and find out more information and to get an actionable result out of what we're looking for. Our categories are using it extensively for those guiding principles; and the category analysts use it every day of the week. If we took it out, it wouldn't just leave a hole, it would just leave this gaping chasm, where we just wouldn't be able to guide the business anywhere near as well as we guide it now.”
— Data & IT Manager, Farro
Category Optimisation
Category optimization is at the heart of modern retail success, blending data science, AI and tactical planning to deliver measurable results.
Data Science and AI: Turning Data into Action
11Ants’ platform harnesses millions of data points from loyalty programs, POS systems and purchase data, using advanced data science and AI to reveal patterns and opportunities hidden in your retail operations. AI algorithms analyze customer behavior, sales trends and product performance, transforming raw data into predictive insights that guide smarter decisions. This means retailers can anticipate demand, optimize inventory and respond to market shifts with confidence.
Tactical Planning and Predictive Analysis
With predictive analysis, category managers move beyond reactive planning. By modeling scenarios and forecasting outcomes, you can plan promotions, assortment changes and pricing strategies that are more likely to succeed. Predictive analytics helps you anticipate customer needs, seasonality and market volatility, giving you a tactical edge to stay ahead of competitors and maximize every opportunity.
Actionable Insights for Sales and Margin Growth
Actionable insights are delivered through intuitive dashboards and self-serve tools, making it easy for teams to identify which products drive sales, which underperform and where margin improvements can be made. These insights support smarter assortment planning, targeted promotions and optimized pricing, directly boosting sales and improving gross margin return on investment (GMROI).
Enhancing Customer Experience and Anticipating Trends
Optimizing your categories means delivering the right products, at the right price, in the right place, every time. By analyzing customer preferences and purchase patterns, you can tailor assortments and promotions to match evolving needs, creating a seamless shopping experience that builds loyalty. AI-driven trend analysis helps you spot emerging opportunities and respond to volatility before it impacts your bottom line.
ROI, Team Engagement and Accurate Decision-Making
11Ants empowers teams at every level to engage with data and make accurate, confident decisions. Automated insights and recommendations reduce the need for manual analysis, freeing up time for strategic work. By tracking key performance indicators like sales growth, inventory turnover and margin improvement, you can measure ROI and ensure continuous improvement across the business.
Ease of Use
Efficiency is built into every aspect of the 11Ants platform. With rapid deployment, seamless integration and minimal training required, teams can start making an impact quickly. The platform’s ease of use means that even non-technical users can access powerful analytics, driving faster decisions and supporting sustained sales growth.
Millions of Data Points
The retail industry is more data-rich than ever and category optimization platforms like 11Ants are designed to scale. By processing data points in real time, retailers gain a holistic view of their operations, customers and market trends. This industry-wide perspective enables smarter investment, more effective category management strategies and a clear path to growth in a competitive landscape.
By leveraging the full power of data science, AI and predictive analytics, 11Ants helps retailers unlock actionable insights, optimize every category and achieve measurable improvements in sales, margin and customer satisfaction.
Intuitive Interfaces for Category Management
The 11Ants platform delivers a modern, intuitive interface designed to make category management analytics accessible to everyone in retail and supermarkets. Built with ease of use in mind, the software allows users to navigate seamlessly through dashboards and modules, uncovering insights from the data without the need for specialist training or IT support.
Key Interface Features
-
Self-Serve Dashboards: Instantly access category, assortment and performance analytics. Drill down into specific categories, stores or customer segments with just a few clicks
-
Interactive Visualizations: Customizable charts and dynamic data views make it easy to explore trends, identify growth opportunities and benchmark category performance
-
Real-Time Insights: View up-to-date analysis on assortment planning, pricing, promotions and customer behavior, supporting rapid, data-driven decision making
-
Modular Design: Over 40 customer behavior and category management modules let you review, compare and optimize every aspect of your retail strategy
-
Seamless Integration: Connects with loyalty, POS and purchase data sources, ensuring all relevant data is at your fingertips for comprehensive analysis.
-
Minimal Training Required: The platform is designed for business users, category managers, merchandisers and executives, so teams can engage confidently with the tools from day one
Animations and User Experience
Animations within the 11Ants interface enhance the user experience by providing smooth transitions between modules, interactive drilldowns and responsive feedback. These subtle animations help guide users through complex data sets, making navigation feel natural and reinforcing key actions, such as filtering, sorting or comparing categories. The result is a more engaging and efficient workflow, allowing teams to focus on strategic category management, assortment planning and investment decisions.
Benefits for Retail Category Management
-
Faster, More Accurate Decision Making: Quickly identify category trends, optimize assortment and adjust strategies in real time
-
Team Engagement: Empower every team member to explore data, generate insights and contribute to category execution and growth
-
Enhanced Efficiency: Reduce time spent on manual reporting and analysis, jobs that once took days now take minutes
-
Actionable Insights: Move from raw data to clear recommendations, supporting sales growth, margin improvement and customer-centric strategies
The 11Ants interface brings together advanced analytics, AI-driven insights and a user-friendly design, making category management in retail smarter, more efficient and truly data-driven.
Over 4,000 retail stores in 7 countries are better informed thanks to 11Ants Retail Analytics
“Jobs that took me up to three days are now done within fifteen minutes. That gives me enough time to go back and find out more information and to get an actionable result out of what we're looking for. Our categories are using it extensively for those guiding principles; and the category analysts use it every day of the week.”
Simon Foley
Data & IT Manager, Farro.
"If we took 11Ants out, it wouldn’t just leave a hole, it would leave this gaping chasm, where we just wouldn’t be able to guide the business anywhere near as well as we guide it now."
Bryce Howard
CEO, Farro.
“I would definitely recommend 11Ants, because I think that it is a super program for discovering the big picture of the sales, the big picture of your category. When I have 11Ants I really rely on a few modules—one of them is basket contents, SKU KPIs and profiles. For me it's very important to see who the customers in my categories or some brands are, how they behave, which are the most favorable products, when they buy and how they respond to the activities that I make on these categories. From the beginning this program was very intuitive and very easy to use.”
Category Manager
Mercator Slovenia
11Ants is a really important part of our business. We are so much closer to the retailer because of you guys.
GM Sales
Supplier to Retailer
Success Stories
Read about real-world examples of how 11Ants supports category management in retail, from supermarkets to department stores, by enabling data-driven decisions, improving efficiency and driving growth. Understand how the platform delivers value to retailers through smarter assortment planning, actionable insights and improved performance.
Farro, a New Zealand artisan grocery retailer, faced challenges with large volumes of data and struggled to access, visualize and analyze it efficiently. The case study details how 11Ants enabled Farro to turn data into actionable insights, supporting faster, more effective category management decisions. It specifically mentions how category teams use the platform to guide business strategy, optimize assortment and improve overall performance.
Mercator, Slovenia’s largest supermarket chain, needed to extract meaningful information from complex data systems for better category management. The case study describes how 11Ants empowered its merchandising and category teams to independently access insights, streamline category reviews and make data-driven decisions without heavy reliance on IT or business intelligence teams.
De Prati, Ecuador’s largest department store chain, used 11Ants to shift from product-centric to customer-centric analysis. The case study highlights rapid evaluation of category performance, identification of growth or decline in categories and the ability to deliver quick action plans based on customer behavior. It demonstrates how category managers benefited from pre-built modules and actionable insights for tactical planning and assortment optimization.
Ready to Transform Your Category Management?
Unlock the full potential of your retail business with smarter, data-driven category management. Connect with our team today to see how 11Ants’ platform can help you optimize your assortment, drive sales growth and make confident, profitable decisions—faster and easier than ever.
Take the next step toward better performance and a stronger competitive edge. Reach out now to discover what’s possible for your categories!