Retail insights platform
11Ants: A Powerful, Cloud-Based Analytics Platform for Retailers
11Ants is a modern, cloud-based retail analytics platform built specifically for large grocers and retailers. Powered by Microsoft Azure, it ensures security, scalability, and constant availability.
Every day, 11Ants ingests and organizes millions of data points from sources like loyalty programs, POS systems, and promotional platforms. The platform retains 27 months of rolling data, enabling long-term trend analysis and deep customer behavior insights.
What sets 11Ants apart is its intelligent data architecture. The platform structures and manages data in a way that allows even the most complex queries - ones that would typically take hours - to be processed in seconds. Combined with an intuitive, user-friendly interface, 11Ants empowers anyone to run sophisticated queries with minimal training.
Data sources and integrations
11Ants uses our proprietary 11Ants Data Upload Client technology to compress, encrypt, and transfer data securely. If your system can export tab-delimited text files, integration with 11Ants is seamless. You can choose to manually trigger uploads—ideal during the evaluation phase—or set up automated daily uploads for a hands-free experience.
Easily integrated data sources include:
Loyalty platform integrations
Loyalty data sits at the very heart of 11Ants as it contains the unique individual customer related data points that makes 11Ants so powerful.
Whether you’re using your own proprietary Loyalty system or you’ve deployed a commercial system - it doesn’t matter. 11Ants can be deployed quickly and easily with many of the most popular commercial vendors.
11Ants user interface
11Ants delivers an intuitive interface that makes complex analytics accessible to everyone. Users can easily navigate the platform to uncover actionable insights without needing technical expertise.
Customizable charts and interactive features allow for quick drill downs into data, empowering retailers to turn insights into strategic decisions in minutes.
“If we took 11Ants out, it wouldn’t just leave a hole, it would leave this gaping chasm, where we just wouldn’t be able to guide the business anywhere near as well as we guide it now”
Bryce Howard
CEO, Farro
"If we took 11Ants out, it would just leave a gaping chasm."
Bryce Howard
CEO, Farro.
Jobs that took me up to three days are now done within fifteen minutes.
Simon Foley
Data & IT Manager, Farro.
11Ants is a really important part of our business. We are so much closer to the retailer because of you guys.
GM Sales
Supplier to Retailer
FAQs
What is 11Ants and who is it for?
11Ants is a cloud-based retail analytics platform built for large grocery retailers. If you're working in category management, merchandising, loyalty, analytics, or you're a retail exec, 11Ants gives you fast, meaningful answers to customer shopping and behavior questions that help you make smarter decisions.
What kind of data does 11Ants use?
It pulls in data from loyalty programs, POS systems and promo platforms - basically, the lifeblood of your customer and store performance. It stores 27 months of rolling data, so you’re not just reacting to the last few weeks, you’re spotting and realising real trends.
How does 11Ants help me day-to-day?
Whether you're wondering who your most valuable customers are, what they’re buying or if your promo strategy is working, 11Ants can give you the answers - quickly. No waiting on analysts or IT. You can dig into range, price, promotions and performance, all from a single place – and all quickly.
I’m not a data person - will I be able to use it?
Yes. It’s built so that anyone can use it. The interface is intuitive and designed for business users - not just analysts. If you can ask the question, you can probably get the answer in just a few clicks. Most customers are up and running in as little as two weeks, with some up and running the same day!
How fast is it, really?
Lightning fast. Thanks to some pretty clever data architecture, even complex queries that would normally take hours to process can be answered in seconds. It’s built to handle big grocery data—fast.
Can I integrate it with my existing systems?
Absolutely. If your system can export tab-delimited files, you’re already halfway there. It plays nicely with Amazon Redshift, Snowflake, Oracle, SAP, and others. You can trigger uploads manually at first or set them up to run automatically each day.
What about my loyalty platform—will 11Ants work with that?
Yes. Loyalty data is core to how 11Ants works, and it integrates easily with both custom-built systems and commercial platforms like Eagle Eye, SAP, Loyalty Lion, and others.
What kind of insights can I expect?
Think customer-centric, not just sales numbers. You’ll understand why performance is changing—what customers are doing, not just what products are selling. You can analyze by category, promotion, supplier, or performance, with clear visualizations and filters that make it easy to drill into specifics.
Is my data secure?
Very. 11Ants runs on Microsoft Azure and uses secure, encrypted uploads through our proprietary Data Upload Client. Your data is protected end to end.
How do I get started?
You can begin with manual uploads to test things out. When you're ready, we’ll help you set up daily automated uploads for a hands-free experience. It’s quick to deploy, and you’ll be up and running in no time.
