Unlock the insights behind every customer decision
Boost sales, grow loyalty and make smarter business moves, instantly.
Uncover What Drives Each Shopper's Choice
Unlock the full value of your data and deliver the experiences your customers expect.
Understanding customer behaviour is the foundation for growth. And knowing your shoppers isn’t just an advantage, it’s essential. With 11Ants’ customer behaviour analysis software, you can quickly transform complex customer data into clear, actionable insights, no analyst required. Analysing customer behaviour data reveals patterns that help you predict demand; tailor offers and optimise your product range. By understanding what keeps your best customers coming back, you can increase loyalty and retention, which is far more cost-effective than acquiring new shoppers. Personalised experiences, powered by customer analytics solutions, drive satisfaction and higher sales. Identifying friction points in the customer journey allows you to reduce churn and maximise the value of every customer interaction.
AI That Anticipates, Not Just Analyzes
11Ants harnesses advanced AI-powered customer behavior analytics to deliver actionable, predictive insights, enabling you to anticipate trends, not just react to them. Seamlessly integrating with loyalty and POS systems, the platform ingests millions of data points daily, providing a real-time, comprehensive view of shopper behavior – at speed.
Predict Demand Surges and Optimizing Inventory
Leverage real-time customer behavior and transaction data to forecast upcoming spikes in product demand, whether driven by seasonality, external events or media influence. This allows you to proactively adjust inventory levels, ensuring shelves are stocked during high-demand periods and reducing the risk of lost sales due to stockouts.
If a sudden media trend or a local event is expected to drive demand for certain products, 11Ants surfaces these patterns early, enabling inventory teams to react before competitors do.
Detect Early Signs of Stock Slowdown
Identify products with declining sales velocity before they become overstock issues. The platform’s AI modules analyze purchasing trends and basket composition to flag slow-moving items, so you can adjust ordering, run targeted promotions, or optimize shelf space to avoid over-ordering and markdown losses.
By monitoring subtle shifts in customer purchasing patterns, 11Ants helps category managers spot when a once-popular item is losing traction, allowing for timely action
Evaluate Promotion Effectiveness and Personalize Offers
Instantly assess which promotions are driving incremental sales and which are underperforming. 11Ants enables granular analysis by customer segment, store, or SKU, so marketing teams can refine strategies, personalize future offers, and maximize promotional ROI.
Retailers can quickly see which customer groups responded best to a recent campaign and adjust future promotions for higher engagement and profitability.
Respond to External Influences and Market Disruptions
Monitor and analyze the impact of external factors, such as tariffs, supply chain disruptions or competitor actions on customer behavior and product performance. 11Ants surfaces these insights in plain English, supporting rapid, data-driven decisions to mitigate risks or capitalize on new opportunities.
If a new tariff causes a price increase in a key category, 11Ants can highlight resulting changes in buying patterns, enabling retailers to adjust pricing, sourcing, or promotional tactics accordingly.
With over 40 analytics modules, 11Ants transforms raw data into clear, proactive recommendations and surfaces unexpected patterns and opportunities in plain English. This empowers teams across your organization to quickly identify emerging trends, risks and opportunities, and to make smarter, faster decisions.
Where 11Ants Excels
11Ants excels across all major stages and influences of customer behavior, including:
Customer Loyalty Analysis: Our platform provides deep insights into loyalty data, enabling you to identify your most valuable customers, understand their purchasing patterns and optimize loyalty programs with personalized recommendations.
Promotion and Performance Evaluation: Instantly evaluate the effectiveness of promotions, pricing strategies and category performance. AI-driven diagnostics highlight what’s working and what needs attention, supporting rapid, data-driven decisions.
Basket and Purchase Behavior: Analyze which products are bought together, uncover cross-sell and up-sell opportunities and measure the impact of merchandising strategies at a granular level.
Churn Prediction and Retention: Identify customers at risk of churning and understand the drivers behind their behavior. Our predictive models allow you to focus retention efforts where they matter most, maximizing profitability.
Segmentation and Personalization: Segment customers by behavior, demographics or value, and tailor your marketing efforts to influence future actions. The platform’s AI continually refines these segments as new data arrives, ensuring relevance and accuracy.
What Makes 11Ants Unique/Why 11Ants?
11Ants stands apart from traditional consultants, in-house analytics teams, spreadsheets and custom IT solutions by delivering instant, AI-powered customer behavior insights through an intuitive, cloud-based platform.
Unlike consultant-led projects or bespoke IT builds that can be slow, costly and resource-intensive, 11Ants is operational within days and requires almost no user training. The platform empowers anyone, from executives to marketers, to independently explore and act on customer data, eliminating the bottlenecks of specialist-only access or complex spreadsheet models.
With over 40 pre-built analytics modules, 11Ants transforms millions of data points from loyalty and POS systems into actionable recommendations in plain English, enabling rapid, data-driven decisions that drive margin and market share. Its intelligent data architecture handles even the largest data sets with ease, delivering answers in seconds and advanced analytics for organizations of any size.
"11Ants is a really important part of our business. We are so much closer to the retailer because of you guys."
GM Sales, Supplier to Retailer
Customer Insights
Unlock retail growth
11Ants turns customer loyalty data into actionable insights, helping teams at all levels build smarter strategies and boost profits. With over 40 analytics modules and real-time dashboards, everyone can quickly make better decisions and drive growth, without relying on consultants or complex spreadsheets.
Shopper Insights: Adapting to Change
Using advanced data science, 11Ants reveals how shopper behaviors are evolving. The platform analyzes billions of data points from loyalty and POS systems, uncovering trends and opportunities so retailers can adapt, segment customers and personalize offers for faster, smarter results.
ROI, Efficiency and Industry Impact
11Ants delivers measurable ROI and efficiency by automating complex analysis and making customer insights easy to access. Retailers can optimize promotions, unlock new revenue, and scale effortlessly with intuitive dashboards, turning big data into profit and maintaining a competitive edge.
Key Interface Features
Intuitive Navigation: The platform’s user-friendly design allows anyone, from executives to analysts, to access and interpret customer behavior data analysis quickly
Customizable Dashboards: Tailor dashboards - focus on the metrics that matter most, from customer segmentation to promotion performance. Over 40 customer behavior analytics modules offer specific insights into shopper behaviors, loyalty trends and sales performance.
Advanced Data Visualization: Interactive charts and graphs transform complex data into clear visual stories. Drill-down capabilities let you move from high-level trends to granular transaction details with just a few clicks, making it easy to identify patterns and opportunities.
Real-Time Insights: The interface delivers up-to-date analytics by ingesting millions of data points daily from loyalty and POS systems. This ensures that teams are always working with the latest information for decision-making.
Self-Service Analytics: 11Ants eliminates the need for complex spreadsheets or IT intervention. Users can independently run analyses, generate reports and answer behavior-related questions, freeing up analytics teams to focus on strategic projects.
Animations and User Experience
Smooth Transitions: The interface incorporates subtle animations and transitions that guide users through data exploration, making navigation feel seamless and engaging. Animated drill-downs and interactive elements help highlight changes and focus attention on key insights.
Interactive Reporting: Users interact with visual elements such as clicking on a segment of a chart to reveal deeper insights or hovering over data points for instant context. These dynamic features make customer behavior analysis more engaging and intuitive.
Responsive Design: The platform is optimized for performance across devices, ensuring that animations and interactive features remain smooth and effective.
Designed for Everyone
Whether you’re a category manager analyzing promotion effectiveness, a loyalty manager seeking customer behavior analytics solutions or an executive tracking sales growth, the 11Ants interface is built to democratize advanced analytics. Its blend of powerful features, interactive animations and ease of use ensures that actionable insights are always just a few clicks away.
By combining intuitive design, advanced data visualization and engaging animations, 11Ants turns customer behavior data analysis into a fast, enjoyable and impactful experience.
Over 4,000 retail stores in 7 countries are better informed thanks to 11Ants Retail Analytics
“11Ants has improved the effectiveness of me doing my job... just dramatically. Every day, I'm in it finding out information that has spread across the business to the stores, to management, marketing, categories—it's an incredible tool. Jobs that took me up to three days are now done within fifteen minutes. And that gives me enough time to go back and find out more information and to get an actionable result out of what we're looking for.”
Simon Foley
Data & IT Manager, Farro
“What our customers’ behaviour is telling us through 11Ants? So our decisions are not based on opinion anymore, they are much more based on what the data is telling us... Using 11Ants has helped our business, because it's enabled us to know our customer and understand our customer better. Through that we've been able to personalise our communications, our service, our product, and actually serve them in a better way. Another benefit of using 11Ants is we've been able to improve our segmentation, our personalisation to our customers, build segments, and off the behaviour from the customers that we've identified... so through the segmentation, we've been able to tailor our marketing, and achieve a very positive return on investment.”
Farro case study
“The biggest benefit has been the speed at which I can get results and being able to then iterate into the next question and the next question from there to find an action we can take to better serve our customers.”
Analyst
Supermarket
“11Ants is a really important part of our business. We are so much closer to the retailer because of you guys.”
GM Sales
Supplier to Retailer
Success Stories
Read about real-world examples of how 11Ants supports category management in retail, from supermarkets to department stores, by enabling data-driven decisions, improving efficiency and driving growth. Understand how the platform delivers value to retailers through smarter assortment planning, actionable insights and improved performance.
Ready to See What Your Data Can Really Do?
Unlock the full potential of your customer data and discover insights that drive smarter decisions, stronger loyalty and measurable growth. Experience how effortless, actionable analytics transform the way your team works, empowering you to anticipate trends, personalize offers and boost profits with confidence.
Start your journey to data-driven retail success today, see the difference 11Ants can make for your business.