Global Retail Loyalty Trends Report
Updated: Nov 14, 2022
We teamed up with the University of Auckland to research loyalty programs around the globe and find out what made an effective loyalty program. We focus on grocery and pharmacies but the discoveries are applicable to all retail industries. This report is the result of hundreds of hours of research distilled into one report. The report discusses how to create effective loyalty programs, how they evolved, what impacts customer participation and the emerging trends with a focus on digital elements and much more. There is a comprehensive section at the end on the specifics of loyalty programs at 36 retailers across six countries. We have made this report free to download.
At 11Ants we are passionate about loyalty programs because we show you how to utilize the data you collect from these programs to create a customer-centric company. Collecting data on your customers purchases is only one step. Creating actionable insights is where the real value lies.
The overwhelming amount of daily transactional data makes analysis at a customer level challenging, but with 11Ants Retail Insights Cloud it is easy. Our modules are simple to run and create invaluable analysis that traditionally take months to develop.