Passionate about shoppers
Empowering teams with the shopper behavior insights they need to make better decisions.
Retailers have an insatiable appetite for behavioral insights - but true customer-centricity requires a different approach to analytics.
While the answers to most questions exist within the data, extracting them is often a slow, cumbersome process involving teams of analysts. The challenge with behavior-related questions is that they invariably lead to more questions, creating an ever-growing backlog. As a result, only a fraction of the necessary questions ever get answered, leaving teams frustrated and blind. And blindness leads to poor decision-making.
That’s why we built 11Ants.
11Ants was designed to empower anyone in an organization to get answers to behavior-related questions—without relying on data analysts.
Retailers that adopt 11Ants find they are able to accelerate many of their customer programs and initiatives because they can get access to behavioral insights much faster. Teams can answer their own questions, dramatically increasing the volume of queries they run—unlocking deeper insights faster and driving better business outcomes.
On average
it takes
28
seconds per query
using 11 Ants
On average 11 Ants
customers perform
11,000
queries per year
Which is the
equivalent of
25
Full time analysts.
"Jobs that took me up to three days are now done within fifteen minutes."
Simon Foley, Data & IT Manager, Farro.
So, if you’re a retailer and your teams are struggling to get the behavioral insights they need, talk to us—we’ll show you the way.
Oh, and about the name?
At the start, our company was built on 11 original machine learning algorithms that powered our first product. These algorithms crawled through data like ants, making insights visible and actionable. And that’s why we’re called 11Ants.