Assuming you run a tight ship, then you’re always looking for ways to optimize your assortment . Anything that’s not hitting a minimum sales volume is at risk. After all, shelf space is at a premium, and if it’s not moving, it should make way for something that is. Right? Well, in theory, yes – but in reality, it’s more nuanced than that.  Richer data delivers… If the only data you’ve got to make assortment decisions is sales volume, then you’d be right. However, with a riche

Retailers are generating massive volumes of data through loyalty programs - but most aren’t seeing the business impact they expected. Our white paper can help.

2025 marks the 30th anniversary of Tesco’s Clubcard, a loyalty program that has not only transformed the way British consumers shop but also set a global benchmark for retail loyalty. From its inception in 1995 to its current status as a household name in the UK, the Clubcard has been a cornerstone of Tesco's success, leveraging customer data to create value for both shoppers and the business.

Retailers have long been sitting on a goldmine. It’s not on the shelves or in the supply chain - it’s in the data they collect. Specifically, the data that tells us not just what was bought, but who bought it, why, and what they might buy next.

This year at 11Ants we've done what we do every year - decide on a cause to support, put in all the money we would have spent buying...

In the Christmas of 2021 we did something we were really excited about on behalf of our customers, supplier partners, friends and...

Key Metrics for Measuring Customer Loyalty in Retail Stores

11Ants was pleased to be a sponsor of the Australian Loyalty Association's 2023 International Loyalty Conference on the Gold Coast on 9...

11Ants is excited to have sponsored this episode of the Let's Talk Loyalty Podcast: ASDA Rewards Delights UK Consumers with Its "Pounds...

We've just released a new white paper titled 'Building a Data Forward Retail Loyalty Initiative' and if you are a retailer with a loyalty...

Our partners at 11Ants include our customers, suppliers and other misguided friends we've picked up over the years. Every year rather...

Department stores and fashion retailers have specific data idiosyncrasies which can limit the value of insights and analytics...