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  • Writer's pictureTom Fuyala

Let's Talk Loyalty: ASDA Rewards Delights UK Consumers with its Pounds Not Points Proposition





11Ants is excited to have sponsored this episode of the Let's Talk Loyalty Podcast: ASDA Rewards Delights UK Consumers with Its "Pounds Not Points" Proposition.



ASDA⁠ is one of the UK's biggest grocery retailers, and in late 2022, with over seventy years already as a market leader, ASDA launched its first loyalty programme. ASDA Rewards⁠ is undoubtedly one of the most exciting loyalty programme launches in recent memory, given how well-known and well-loved this brand is with the British public, and it’s the last of the big grocery retailers in the country to launch a loyalty proposition. In this episode we meet ⁠Matt McLellan⁠, a Vice President for ASDA in the UK, who shares the thinking, approach and intentions for ASDA Rewards, and its "Pounds Not Points" proposition. Listen to learn how clearly this brand is devoted to delighting its customers, and how it's leveraging the power of data and creating a dialogue with its customers in order to achieve that.


You can listen to the entire podcast episode here:





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