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A Perspective For Retail Executives
Many retailers are sitting on operationally functional customer loyalty initiatives, some are brand new programs while others are recent reboots of established programs. Customers are happy, large volumes of data are being collected and stored, and life is ostensibly good. But...
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The connection between retail customer loyalty initiatives and market orientation.
What is a data forward retail loyalty initiative?
Benefits of a data forward retail loyalty initiative
Categories of loyalty data.
Ideal state of an analytics data asset.
Challenges to leveraging the loyalty data asset.
Three pathways to improving things.
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Building A Data Forward Retail Loyalty Initiative
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