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New Revenue Through Data Collaboration

A Retailer’s Guide to Monetizing Customer Insights with Suppliers

In this white paper we explore the main questions and considerations for any retailer looking to realise greater potential from its customer data asset, through commercializing data, insight and customer reach with suppliers. The paper additionally provides the basis of a ‘how to’ playbook for establishing a retail data commercialization program.

Download this white paper to learn more:

  • Implications for Retail Media Networks

  • The new data asset which can be commercialized

  • Why share customer data and insights with suppliers?

  • What’s in it for customers?

  • Where to begin? Discovery

  • Success Factors

  • Managing the Program

  • Pricing Considerations

  • Launching your program to market

Use the form below to access white paper

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