Maximize Profits and Stay Competitive with Smarter Retail Price Optimization
Transform your pricing strategy with actionable, data-driven insights, drive revenue optimization, adapt to market changes instantly and deliver the right price for every product, every time.
Price for the Shopper Behind Every Sale
Unlocking the right price at every stage of the product life cycle is critical for profitable retailing.
11Ants empowers category managers and merchandising teams with actionable, real-time insights and intuitive analytics tools for retail price optimization, enabling rapid revenue optimization and smarter decision-making.
Built for fast-paced environments, our software analyzes millions of data points, accounts for demand shifts and competitive pressures and applies proven methods like conjoint analysis.
The result? Confident, data-backed pricing strategies that protect margin, maximize return on investment and keep your business adapting ahead of market changes. With 11Ants, pricing moves from guesswork to a strategic growth engine.
AI
AI drives the 11Ants price optimization platform, transforming advanced data science into clear, actionable decisions that help retailers outpace the market. By seamlessly ingesting massive volumes of sales, inventory, competitor pricing and product life cycle data, the system applies industry-leading machine learning to deliver real-time, actionable pricing insights so there’s no more static rules or error-prone spreadsheets.
11Ants uses AI to dynamically forecast demand, model price elasticity and simulate an unlimited array of pricing scenarios, so retailers always strike the ideal balance between revenue optimization and customer experience. The platform instantly pinpoints which prices to adjust, forecasts the downstream impact on sales and inventory and highlights the best substitutes for products during stockouts which ensures your assortment strategy and profitability remain perfectly aligned. With predictive analytics and intuitive dashboards, every team, no matter what level their technical background is, can achieve higher margins, smarter substitution and agile, data-driven price moves that deliver lasting ROI.
Data Science and AI at the Core
11Ants’ AI-driven analytics platform ingests millions of customer and retail data points from your loyalty programs, POS systems and promotions, instantly converting complex information into clear, actionable recommendations. The platform’s proprietary data science models clean, structure and analyze vast and messy data at incredible speed, empowering teams to answer even the most challenging pricing and assortment questions in just seconds. AI continually surfaces new patterns and opportunities, ensuring you discover revenue drivers and risks long before they’re obvious to the wider market.
Predictive Insights That Drive Sales
11Ants AI is always scanning for subtle and obvious shifts in demand, changes in price elasticity and evolving shopper behavior. This means you can accurately simulate the impact of pricing moves and set the right retail price for every product at every life cycle stage. With instant scenario-planning and forecasting, category managers and merchandising teams know what’s working, where sales are at risk and how to act fast to maximize revenue, margin and ROI.
Smarter Product Substitution and Demand Transference
When customers can’t get their preferred product, perhaps due to a stockout, delist or supply chain challenges, the platform’s AI instantly identifies the best substitute products and quantifies both their sales potential and impact on shopper satisfaction. This intelligence lets you recover at-risk sales, delight your customers and confidently manage demand transference, ensuring your shelf is never caught off-guard.
Assortment Optimization for Growth
11Ants AI refines your assortment strategy by recommending which products to add, remove or substitute for profit and sales growth. Dynamic modeling means your assortment always reflects real-time demand, local buyer preferences and emerging category trends. With the ability to scenario-plan changes and immediately see downstream impacts, your team keeps assortment perfectly matched to market opportunity, maximizing sales while reducing inventory costs.
Insights for Every Team Member
From executives to analysts to store managers, 11Ants puts advanced analytics into everyone’s hands. The intuitive dashboards, plain-English recommendations and self-serve tools remove guesswork and bottlenecks, enabling instant, collaborative and confident decision-making across the business. Every action is driven by data and every team is equipped to strengthen your competitive edge.
Why 11Ants?
Choosing 11Ants for price optimization means gaining access to a retail analytics platform that has been purpose-built from the ground up for simplicity, speed and retail results, putting actionable pricing intelligence in the hands of every category manager, merchandiser and executive.
Unlike many solutions that require weeks of onboarding or specialist skills, 11Ants delivers ready-to-use, AI-powered analytics modules designed specifically for retailers, so your team can unlock value from day one. Our platform excels at transforming millions of raw data points from POS, loyalty and competitor activity into plain-English recommendations and clear visual insights, removing guesswork from every pricing move and enabling rapid responses to shifting demand, competition and product life cycle changes.
What truly sets 11Ants apart is our focus on business usability: the interface is intuitive for all users, meaning you don’t need a data science team or extensive IT resources to generate high-impact results. Predictive analytics and real-time scenario modeling enable you to see the impact of a pricing change before you deploy it, protecting margin and capturing opportunity instantly. When supply chain disruption hits or a key SKU is out of stock, our demand transference and product substitution features automatically identify the best way to retain sales and delight customers, without lengthy configuration or consulting projects.
11Ants doesn’t just surface data; it guides action at every step. Our platform is built for self-service, so every stakeholder can explore, experiment and optimize pricing on their own, accelerating decision cycles and bringing a new level of agility to your retail strategy. With fast onboarding, pre-built visualizations and an architecture robust enough for even the largest grocery and specialty retailers, 11Ants empowers your team to move past reactive reporting and into truly proactive, strategic price optimization. The result is smarter assortment, higher ROI and a sustainable competitive advantage in today’s dynamic retail landscape.
As one of the largest retailers in the country, it is important that we understand our customers’ preferences and behaviours through our data. By effectively analysing and transforming our dataset into actionable insights, we can enable our business to make better and more informed decisions that meet our customers’ needs.
Commercial Chief
Major Supermarket Chain
“With 11Ants deployed, the lead time required by the team to answer customer-centric questions has dropped to minutes rather than days... The retailer’s merchandizing team is able to use pre-built modules based on customer-centric retail best practices—operational from day one. Whether investigating price, range, promotion opportunities or availability, the answers come fast and are always based on tangible data.”
Supermarket Retail Analytics Case Study
“Efficiency improvements and the ability to answer questions fast; understanding of shopper buying behaviour and translating this understanding to appropriate business decisions on price, range, promotion opportunities and availability...”
Supermarket Retail Analytics Case Study
Jobs that took me up to three days are now done within fifteen minutes.
Simon Foley,
Data & IT Manager, Farro
"If we took 11Ants out, it wouldn’t just leave a hole, it would leave this gaping chasm, where we just wouldn’t be able to guide the business anywhere near as well as we guide it now."
Bryce Howard
CEO, Farro
Features/Benefits
Instant, Data-Driven Pricing Intelligence
11Ants delivers immediate, actionable pricing insights by transforming millions of loyalty, POS and promotional data points into clear answers for category managers and executives. This empowers teams to quickly identify if pricing strategies are aligned with shopper behavior or if adjustments are needed to protect margin and revenue.
Self-Service Analytics for Speed and Confidence
Designed for non-technical users, 11Ants requires minimal training and can be operational in days, not months. Teams across merchandising, analytics and category management can independently answer tough pricing questions in minutes rather than waiting for analyst support or specialist intervention. This self-service model accelerates decision cycles and boosts business agility.
Scenario Modeling and Impact Forecasting
Category managers can use 11Ants to simulate pricing changes, predict their impact on sales and average unit price and benchmark against competitors. The platform’s forecasting capabilities help ensure the right price is set for each product at every stage of its life cycle, enabling proactive revenue optimization and precise margin protection.
Price Sensitivity and Substitution Analysis
The Pricing Sensitivity and Product Substitution modules reveal which products are highly price-sensitive, which command the greatest loyalty and which are easily substituted. With this intelligence, retailers can avoid unnecessary markdowns, target pricing interventions where they matter most and minimize sales loss during stockouts or product delistings.
Automated, AI-Powered Insights
11Ants AI continually surfaces new patterns and pricing opportunities that may otherwise go unnoticed. The platform’s behavioral modules proactively alert managers to shifts in demand, price elasticity and competitive pressure, giving your team the ability to capture opportunities and correct course before issues escalate.
Comprehensive Performance Diagnostics
Review performance drivers, track the outcome of price changes and understand how pricing interacts with promotions, range and overall assortment strategy. This 360-degree analytics view drives better, faster and more profitable everyday decisions.
Data Monetization and Supplier Collaboration
Invite suppliers to securely access their relevant data via 11Ants, allowing them to analyze price and promotion effectiveness in real time. Retailers can monetize this supplier access, creating a new high-margin revenue stream directly from their data investments.
Cloud-Based, Scalable and Secure
Built on robust, enterprise-grade technology, 11Ants integrates seamlessly with existing POS and loyalty systems, scaling to meet the needs of single-site retailers through to multi-country leaders. All pricing analytics are delivered securely and the platform adapts to massive data volumes without sacrificing speed or usability.
Seamless, Self-Service Interfaces for Better Decision-Making
11Ants delivers a modern, intuitive interface designed specifically for grocery and retail. From the moment you log in, answers to even the most complex pricing and merchandising questions are just a few clicks away.
Integration is seamless, connecting to all major loyalty and POS systems with secure, automated data uploads. Once connected, the interface lets you explore 27 months of rolling data and benchmark your results over time for long-term pricing strategy and revenue optimization.
Aligning with the needs of category managers, merchandisers and executives, the 11Ants interface is truly self-service. Customizable charts and interactive dashboards allow you to easily visualize pricing trends, performance drivers and the impact of promotions or assortment changes, all without relying on analysts or technical support. Drill down from big-picture overviews to SKU-level detail instantly, then export, share, or present findings in a clear, business-friendly format.
Security is built in from the ground up. All data is encrypted and securely stored in the cloud via Microsoft Azure, ensuring privacy and compliance for every user and supplier, whether operating a single site or an international chain. 11Ants makes sophisticated analytics and pricing optimization fast, accessible and actionable, eliminating roadblocks and empowering every team to make smarter decisions every day.
FAQs
What is 11Ants Pricing Optimization?
11Ants Pricing Optimization is an AI-driven software platform designed specifically for retailers and grocers. It helps users analyze customer and product data to maximize retail price, increase revenue and improve margins through actionable pricing strategies.
Who uses the 11Ants Platform for pricing optimization?
Our platform is used by a wide range of retail professionals, including:
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Category managers looking to optimize assortment and price
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Loyalty managers aiming for effective customer targeting
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Analytics teams focused on deep insights and dynamic analysis
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Executives seeking to drive sales growth, revenue optimization and an improved pricing strategy
Why is pricing optimization important for retailers?
Pricing optimization ensures you’re setting the right retail price for each product and customer segment. By leveraging customer data platforms and advanced analytics, you avoid stockouts, improve demand planning, enhance customer lifecycle value and achieve measurable ROI, resulting in sustainable sales growth.
What are the key features of the 11Ants software for pricing optimization?
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AI-generated insights and predictive modeling
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Dynamic pricing capabilities throughout the product lifecycle
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Supports a range of pricing models, including conjoint analysis
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Integration with loyalty and POS systems for seamless customer and product life cycle data analysis
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Contributes to revenue optimization, margins and supplier collaboration.
How does the 11Ants platform improve pricing strategy?
The software utilizes dynamic pricing and real-time analytics to inform smarter, data-driven decisions. You can evaluate the effectiveness of your pricing models, assess promotion impacts, forecast demand and adapt strategies as your product lifecycle evolves, all powered by a robust, cloud-based database.
Where does 11Ants get its data for optimization?
11Ants integrates directly with your existing loyalty programs, POS and promotional databases. The platform functions as a customer data platform (CDP), organizing and analyzing millions of transactions and customer data points to support granular, fact-based pricing analysis.
How quickly can retailers start seeing results?
Most customers are set up within two weeks and experience valuable, actionable insights almost immediately. The ROI can be realized in as little as a few weeks, with proven increases in productivity and measurable improvements in pricing outcomes. Read our customer case studies here to learn more about the results they’ve achieved at speed: https://www.11ants.com/success-stories
What is the pricing model for 11Ants?
Pricing is tailored based on the size of your operation and data requirements. We offer a flexible, database-driven subscription model. Please get in touch with us for a personalized quote. https://www.11ants.com/contact-us
How does AI play a role in pricing optimization on the platform?
Our AI-driven platform proactively surfaces winning insights and pricing recommendations. It evaluates both historical and real-time customer behaviors, identifies emerging trends and continuously refines your retail pricing strategy.
What kinds of price optimization analytics does 11Ants support?
11Ants supports a variety of advanced analytics, including:
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Price elasticity and pricing sensitivity modeling
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Conjoint analysis for deep pricing strategy evaluation
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Dynamic pricing optimization for all product categories
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Product lifecycle management, ensuring the right price at every stage
Can 11Ants help benchmark prices against competitors?
Yes, the platform provides insights so you can compare your category performance and pricing against competitors and adjust your strategy to maintain or gain market share.
How secure is customer data on the 11Ants platform?
Customer data remains completely secure and is hosted using Microsoft Azure cloud technology with advanced security protocols, ensuring data privacy and compliance for all users.
Does 11Ants require a dedicated analytics team to use?
No, the platform is designed for business users at every level, delivering clear, actionable insights with minimal training. It’s self-service and intuitive, allowing you to focus on strategy rather than data wrangling.
Can 11Ants support data monetization with suppliers?
Absolutely. Retailers can securely share selected analytics and pricing insights with suppliers, creating new revenue streams while enhancing supplier collaboration and negotiation. Learn more here: https://www.11ants.com/data-monetization
What types of retailers benefit most from 11Ants pricing optimization?
While scalable for large retail operations, 11Ants is accessible to medium-sized enterprises as well. It is ideal for any retailer looking to transform their pricing strategy, drive customer-centric decisions and outpace competitors.
Over 4,000 retail stores in 7 countries are better informed thanks to 11Ants Retail Analytics
Success Stories
Read about real-world examples of how 11Ants supports category management in retail, from supermarkets to department stores, by enabling data-driven decisions, improving efficiency and driving growth. Understand how the platform delivers value to retailers through smarter assortment planning, actionable insights and improved performance.
Farro, a fast-growing artisan grocery retailer, faced challenges turning its vast amounts of customer and transaction data into actionable insights, especially around pricing, promotions, margin and business growth. After implementing the 11Ants retail analytics platform, Farro dramatically reduced the time required to analyze pricing and promotional activities from weeks to minutes. Using tools like Promo Evaluation, the team quickly identified margin gains, sales uplifts and tailored data-driven marketing and pricing strategies.
Konzum leveraged 11Ants to unlock the value of its extensive customer data. By doing so, they dramatically sped up analytics and answered business questions, including those impacting pricing—far more quickly. Key outcomes included massive time savings, rapid ROI and the creation of new revenue streams by commercializing insights with suppliers. Notably, the solution enabled data-driven decision making within the business and supported supplier collaboration, both of which are key to optimizing pricing strategies.
De Prati deployed 11Ants to transform analytics from a product-centric to a customer-centric approach. The platform enabled the team to rapidly identify problems and opportunities at the category, promotion and product levels. This meant they could quickly analyze the impact of pricing, promotions and related actions, supporting better pricing decisions, targeted offers and higher revenue objectives. De Prati’s teams used the insights to build sales arguments, optimize campaign performance and provide quick and clear action plans with real revenue objectives, all of which support effective revenue and pricing optimization.
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WHITEPAPER
2025 Loyalty Sentiment Report
Read our 2025 Loyalty Sentiment Report, which is based on feedback from nearly 20,000 US shoppers. The report provides deep insight into how loyalty programs influence shopper behavior and what grocers need to consider when developing their next generation of programs. The report provides a deep analysis of 43 loyalty programs run by the largest grocery chains in the USA.
WHITEPAPER
Data Monetization
11Ants has seamlessly integrated supplier-specific data isolation into its core system, enabling retailers to onboard suppliers effortlessly. Suppliers gain access to the same intuitive interface as internal users but can only view data relevant to them, ensuring a secure and streamlined experience.
Ready to Transform Your Category Management?
Unlock the full potential of your retail business with smarter, data-driven category management. Connect with our team today to see how 11Ants’ platform can help you optimize your assortment, drive sales growth and make confident, profitable decisions—faster and easier than ever.
Take the next step toward better performance and a stronger competitive edge. Reach out now to discover what’s possible for your categories!