Marketing · Customer targeting
Which marketing tactics actually change customer behavior?
The tactics that change customer behavior are the ones matched to what specific shoppers already buy and what they’re likely to buy next. 11Ants finds these from your loyalty and basket data. Ask Ant which customers to target with an offer, and it shows the segment, the products they buy together and how similar offers performed before.
THE CHALLENGE
Why do so many campaigns fail to change behavior?
Broad offers mostly reward customers who would have bought anyway. They cost margin without growing visits, baskets or loyalty.
Targeting well needs to know what each group buys, what they buy together, and how they’ve responded to past offers. That knowledge usually sits in data nobody has time to analyze.
THE SOLUTION
How does 11Ants help target the right shoppers?
Ant recommends who to target and with what, in plain English.
To build the audience and plan the offer, marketing teams use the Micro Segment Builder, Basket Contents, Cross-Sell, Customer Scoring and Customer Impact modules.
Find the right segment
Ant identifies the customers most likely to respond, based on purchase behavior and value.
Find what sells together
Basket Contents and Cross-Sell show which products shoppers buy together, so offers lift the whole basket.
Learn from past offers
Ant compares how similar offers performed with each segment.
Hand over the target list
Use the segment and offer in your CRM or loyalty platform, then measure the result in 11Ants.
EXAMPLE QUESTION TO ASK ANT
QUESTION
Which customers should we target with a cheese promotion in February, and what else do they buy?
WHAT ANT RETURNS
[Insert a real Ant answer from demo data: the recommended segment, its size and value, cross-sell products, and past offer response.]
See Ant recommend a target segment
Demonstration data; brand names are illustrative.
What results do marketing teams see?
In a fast-changing environment it’s really important to have instantaneous decisions. I think 11Ants has improved our business significantly.
Andreja Možina
Director of Loyalty & CRM, Mercator
Jobs that took the whole day now only take a few minutes and a few clicks in 11Ants.
Luka Jalšovec
BI Project Manager, Mercator
Customer targeting FAQ
What is cross-sell analysis in retail?
Cross-sell analysis shows which products customers buy together in the same basket. Retailers use it to design offers and placements that lift total spend, not just sales of the promoted item.
Does 11Ants send campaigns to customers?
No. 11Ants identifies who to target and with what, and measures the result. Your existing CRM, email or loyalty platform delivers the campaign.
Can 11Ants build very specific segments?
Yes. The Micro Segment Builder creates narrow, behavior-based segments, such as lapsed buyers of a category or new shoppers who have only visited once.
