Marketing solutions
Retail intelligence for marketing and loyalty teams
11Ants gives retail marketing and loyalty teams two ways to turn loyalty and transaction data into customer insight. Ask Ant in plain English who your best customers are, whether a campaign changed behavior, or where you’re losing share. Use research modules such as Customer Segment Builder and Customer Impact to build segments and measure campaigns in depth. Marketing teams use the answers to prove return on investment and target the right shoppers.
9
countries
4,000+
stores
40+
research modules
11Ants is a Retail Intelligence platform used by retailers including Mercator, IDEA, Metcash, Konzum and Green Cross Health. Retail Intelligence is the decision layer on top of retail analytics: analytics tells you what happened, and intelligence tells you what to do. 11Ants gives teams two ways in: Ant, an AI expert anyone can ask in plain English with no training, available 24/7, and more than 40 research modules, ready-built retail analyses with their own visualizations for deep, repeatable work.
What jobs does 11Ants do for marketing teams?
Most retailers sit on years of loyalty data but only use a fraction of it, because every insight needs its own analytics project. 11Ants covers three jobs:
Ant also answers the question every marketing leader gets from the executive team: what did last week’s spend actually do?
What can a marketing manager ask Ant?
These are real question types from thousands of questions retail users have asked Ant:
How can I help?
What are the latest trends in customer shopping behavior?
Did this mailer bring in new shoppers or reward existing ones?
What has this customer segment bought in the last three months?
How many people bought these three products in the same basket?
What drove the average basket spend up this month?
Are new shoppers buying different categories?
Compare basket composition for new versus tracked customers.
Where are we losing share with our best customers?
Ant asks a follow-up when a question needs more context, so short questions work.
How does 11Ants work for marketing?
11Ants links loyalty data to every transaction, so customer behavior and sales can be read together.
Data used
Loyalty, POS transactions and promotions, with 27 months of rolling history.
Modules marketing teams use most
Customer Scoring, Customer Segment Builder, Micro Segment Builder, Customer Segment Trends and Profiles, Customer Impact, Customer Geo, Basket Contents and Cross-Sell.
Outputs
Customer segments, campaign impact reports and plain-English summaries for leadership.
Security
Hosted on Microsoft Azure, with data compressed and encrypted before upload.
See Ant answer a marketing question
Demonstration data; brand names are illustrative.
How can I help?
What are the latest trends in customer shopping behavior?
Where are we losing share with our best customers?
Compare basket composition for new versus tracked customers.
Are new shoppers buying different categories?
What drove the average basket spend up this month?
How many people bought these three products in the same basket?
What has this customer segment bought in the last three months?
Did this mailer bring in new shoppers or reward existing ones?
What do marketing teams say about 11Ants?
11Ants is like a robot that knows everything. He has all the data, he has all the ideas, he has all the answers.
Sunčica Dučić
Trading Development Manager, IDEA
In a fast-changing environment it’s really important to have instantaneous decisions. I think 11Ants has improved our business significantly.
Andreja Možina
Director of Loyalty & CRM, Mercator
Which other teams
use 11Ants?
Marketing decisions touch every other team, and 11Ants gives each one answers from the same data:
Marketing FAQ
What loyalty data does 11Ants use?
11Ants uses loyalty member data linked to POS transactions, so every purchase can be tied to a customer or segment. It also covers untracked transactions, so loyalty and non-loyalty behavior can be compared.
Can 11Ants build customer segments?
Yes. The Customer Segment Builder and Micro Segment Builder modules create segments from purchase behavior, value and frequency. Customer Scoring ranks customers by value, and Ant can report on any segment in plain English.
Does 11Ants replace our CRM or loyalty platform?
No. 11Ants works alongside your loyalty and CRM systems. It analyzes the data they collect, so you can see what your programs and campaigns are actually doing to customer behavior.
Is 11Ants just an AI chatbot?
No. Ant answers customer and campaign questions in plain English. For deeper work, research modules such as Customer Segment Builder, Customer Impact and Customer Geo build segments, measure campaigns and map catchments in depth.
