Marketing · Loyalty and campaign ROI
How to prove your loyalty and campaign spend is working
To prove a campaign worked, measure what changed in customer behavior, not just sales during the campaign. Look at new shoppers, visit frequency, basket size and what customers did afterward. 11Ants measures all of this from your loyalty and transaction data. Ask Ant what a campaign did, and it reports the incremental impact and the return.
THE CHALLENGE
Why is campaign ROI so hard to prove?
Marketing teams often see sales rise during a campaign but can’t say how much of it would have happened anyway. Did the mailer bring new shoppers in, or just give a discount to people who were coming regardless?
When leadership asks what last week’s spend actually did, the answer usually takes days to put together. By then, the next campaign has already launched.
THE SOLUTION
How does 11Ants measure campaign impact?
Ask Ant what a campaign did and it reports the impact in plain English.
For full campaign reviews, the Promotion Evaluation, Customer Impact and Customer Segment Trends and Profiles modules measure every campaign the same way, so results can be compared.
Set a clean baseline
Ant compares the campaign period with expected behavior for the same customers and stores.
Measure new and returning shoppers
Ant shows how many new shoppers the campaign brought in and how existing ones responded.
Track what happened next
Ant reports repeat rates and spend after the campaign ended.
Summarize it for leadership
Ant writes a short, plain-English summary of the result and the return.
EXAMPLE QUESTION TO ASK ANT
QUESTION
Did last week’s mailer bring in new shoppers, and what did they spend afterward?
WHAT ANT RETURNS
[Insert a real Ant answer from demo data: new versus returning shoppers, incremental spend, repeat rate and a summary sentence for leadership.]
See Ant measure a campaign
Demonstration data; brand names are illustrative.
What results do marketing teams see?
CASE STUDY
Green Cross Health, New Zealand: post-campaign results in seconds.
Green Cross Health used to rely on its data team to pull loyalty data, which slowed its response to the market. Now it reviews campaign results across more than 1.5 million loyalty customers in seconds.
In a fast-changing environment it’s really important to have instantaneous decisions. I think 11Ants has improved our business significantly.
Andreja Možina
Director of Loyalty & CRM, Mercator
Jobs that took the whole day now only take a few minutes and a few clicks in 11Ants.
Luka Jalšovec
BI Project Manager, Mercator
Loyalty and campaign ROI FAQ
How do you measure the ROI of a loyalty program?
Compare the behavior of loyalty members with what they would have done otherwise: visit frequency, basket size, retention and share of spend. Then weigh the extra margin against the cost of rewards and running the program.
Can 11Ants evaluate mailers and themed events?
Yes. 11Ants evaluates whole campaigns such as mailers, magazines and themed events, not just single products. It shows the total impact on sales, customers and baskets.
How fast can I report a campaign result?
As soon as the data has loaded. 11Ants refreshes daily, so Ant can report on last week’s campaign the following morning.
