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Executives · Grow margin and share
How retailers grow margin and market share with better decisions
Retailers grow margin and market share by making thousands of everyday decisions slightly better, on promotions, range, pricing, stores and customers. 11Ants puts evidence behind each of those decisions. Every team asks Ant in plain English and gets answers from your own data, so small improvements compound across the whole P&L.
THE CHALLENGE
Where do margin and share usually leak?
Margin is rarely lost in one big decision. It leaks through promotions that don’t pay back, range that doesn’t earn its space, stores that stay broken for weeks, and customers who drift away unnoticed.
Each decision sits with a different team, and few of them have the time or data to check their calls. The cost only shows up in the monthly results.
THE SOLUTION
How does 11Ants help grow margin and share?
Ant, used by every team that owns a margin decision, for fast answers.
For deep, repeatable margin analysis, teams use the Key Measures, Performance, Performance Diagnostics, Gain Loss and Budget modules.
Merchandising sees which promotions add incremental profit.
Operations finds and fixes problem stores sooner.
Marketing spots where best customers are drifting.
One view for leadership
Executives see performance across the business on demand.
EXAMPLE QUESTION TO ASK ANT
QUESTION
Where are we losing margin across the business this quarter, and which teams own it?
WHAT ANT RETURNS
[Insert a real Ant answer from demo data: the biggest margin movements by department, their drivers, and the owning team.]
Briefing
How much is a small improvement worth?
For a representative $2 billion grocer at 25% gross margin, with 20% of sales on promotion at a 25% average discount, promotional margin investment is roughly $87 million a year. A one-percentage-point improvement in how that money is spent is worth around $800,000 in gross profit. That’s from promotions alone.
What results do retail leaders see?
CASE STUDY
Almacenes De Prati, Ecuador: answers in minutes, not days or weeks
At Ecuador’s largest department store chain, analyst requests used to take days or weeks. After a self-run trial the board approved full deployment, and teams now move from what happened to why it happened within minutes.
In a fast-changing environment it’s really important to have instantaneous decisions. I think 11Ants has improved our business significantly.
Andreja Možina
Director of Loyalty & CRM, Mercator
Jobs that took the whole day now only take a few minutes and a few clicks in 11Ants.
Luka Jalšovec
BI Project Manager, Mercator
Margin and market share FAQ
What is the fastest way for a retailer to improve margin?
The fastest gains usually come from promotions, because they carry a large share of margin investment. Cutting promotions that can’t break even, and reinvesting in the ones that do, improves margin without cutting sales.
How can a retailer measure market share without external data?
Loyalty data can’t show competitors’ sales, but it does show the early signs of lost share: best customers visiting less often, spending less, or dropping whole categories. 11Ants tracks these signals by segment and category, so you can act before the loss shows up in market data.
Which decisions does 11Ants improve?
11Ants improves promotion, range, pricing, supplier, store and customer decisions, because it gives each team direct, evidence-backed answers from the same data.
