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Executives · Data monetization
How retailers turn their customer data into new revenue
Retailers turn customer data into revenue by selling suppliers secure access to insight about their own products, shoppers and category. 11Ants makes this turnkey. Suppliers use the same Ant interface as your teams but see only their own data. With flat-fee, per-supplier pricing, the retailer keeps 100% of the revenue and can offset the cost of 11Ants.
THE CHALLENGE
Why is retail data monetization hard to start?
Retail media and data sharing promise high-margin revenue, but most programs need new infrastructure, a specialist partner and a revenue share that gives much of the value away.
There’s also risk. Sharing customer data with suppliers has to be controlled, isolated and secure.
THE SOLUTION
How does 11Ants monetize retail data?
11Ants Data Monetization.
Suppliers get their own isolated access to Ant, and the retailer sets a flat fee per supplier.
Onboard suppliers securely
Each supplier gets its own access, isolated to data relevant to it.
Suppliers use Ant
Suppliers ask about their products, customers and competitive position in plain English.
Charge a flat fee
Retailers set per-supplier pricing and keep all the revenue.
Improve the relationship
Suppliers and retailers work from the same evidence in trading meetings.
EXAMPLE QUESTION TO ASK ANT
QUESTION
“How did my brand’s sales and share change in this category against last year, and which customers are buying it?”
WHAT ANT RETURNS
[Insert a real supplier-view answer from demo data, with the demo-data disclaimer.]
See the supplier view
Demonstration data; brand names are illustrative.
What results do retailers and suppliers see?
Data monetization FAQ
What is retail data monetization?
Retail data monetization means earning revenue from the insight in your sales and customer data, most often by selling suppliers access to analysis of their own products and shoppers. It sits alongside retail media as a high-margin revenue line.
What can suppliers see in 11Ants?
Suppliers see only the data relevant to them, such as their own products’ sales, customers and category context. Access is isolated inside 11Ants, and the retailer controls what is shared.
How does 11Ants pricing work for supplier access?
11Ants uses a flat fee per supplier rather than a revenue share, so the retailer keeps 100% of what it charges suppliers. Many retailers use this revenue to offset the cost of 11Ants.
How is this different from a retail media network?
A retail media network sells advertising to suppliers. Data monetization through 11Ants sells insight. The two work well together, because suppliers can use the insight to plan and measure their spend with the retailer.
