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  • Writer's pictureBrendan Kavanagh

11Ants Analytics transforms raw data to retail gold

Hamilton June 14 2016 – New Zealand data analytics company 11 Ants Analytics is leveraging Microsoft’s cloud computing platform Azure to successfully crunch customer data for Ecuador’s largest department store Almacenes De Prati.

Chief executive Tom Fuyala says the 11Ants RIC (retail insights cloud) transforms millions of raw retail transactions into actionable stories about De Prati’s customers, products, promotions and its stores.

Each month thousands of complex models are built automatically and delivered to De Prati’s team in near real time to solve real business problems.

De Prati’s CRM manager Jose Andres Clavijo says he and his team have been surprised by just how easy it is for users not familiar with data analysis to explore the main variables affecting business performance. 11Ants RIC is intuitive and is helping establish new business strategies and plans.

“Department stores are proving to be a fantastic environment for 11Ants’ innovative customer analytics,” Clavijo says. “Our managers, designers and buying and planning, e-commerce, marketing and CRM teams are all using the platform. We are building sales arguments, optimizing our e-mail click-through-rate by showing the customer the right products at the right time, reducing performance result reporting times to our managers and providing them quick and clear action plans with real revenue objectives – all based on what we can learn from our customers’ behavior.”

Fuyala says 11Ants’ highly qualified data scientists bake their considerable know-how into the RIC platform so that less technically skilled people can utilize it with minimal training.

“The breakthrough with 11Ants RIC is that business users with no data science training can have their own PhD level analytics delivered to their desktops from across the world within 30 seconds of asking a question,” he says.

11Ants RAP was awarded Microsoft NZ’s Innovative Software Product of 2016. This is on the heels of the company’s acquisition by Air New Zealand and Canadian loyalty analytics company Aimia last year.

11Ants Analytics helps airlines and retailers around the world increase profits with its customer analytics solutions – 11Ants RIC (Retail Insights Cloud) and 11Ants AAP (Airline Insights Cloud). The company is owned by Canadian-headquartered Aimia and Air New Zealand. 11Ants Analytics was awarded Microsoft NZ’s Innovative Software Product of 2016. For more information:

For more information contact

Felicity Anderson Trio Communications Mob: +64-21-2240520 Email:

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