Trusted by retailers across nine countries and more than 4,000 stores worldwide
In short
11Ants is a retail intelligence platform and a dunnhumby alternative built for mid-size and growth retailers. It combines AI-powered customer analytics, basket and category analysis, customer segmentation, promotion evaluation, and built-in supplier data monetization in one turnkey platform — typically live in days to weeks, usable by any team without SQL, and priced on a flat fee. dunnhumby is a strong choice for Fortune 100 retailers; 11Ants is built for retailers a size or two below that.
A question of fit
dunnhumby is brilliant for Fortune 100 retailers.
Built for their size, not necessarily yours.
dunnhumby is a world-class platform — built for, and alongside, Fortune 100 grocers. If you're a mid-sized or growth retailer, that same Fortune 100 scale can work against you.
Pricing built for a retailer your size
Predictable flat-fee SaaS — no Fortune 100-scale contracts, no expensive consultants to pay for, and no need for tens of millions of loyalty card holders before it pays off. You know what you'll pay, and you can budget for it.
Live in days to weeks, not months
11Ants is turnkey — there's no lengthy data-integration project or consultancy phase before your first report. Your team is acting on insight while a more traditional platform would still be in implementation.
Data monetization without the middleman — keep 100%
Suppliers self-serve directly from the 11Ants platform, for a flat per-supplier fee — with no revenue share, and none of the sales, account-management or analyst teams a managed service relies on. You set the price and keep every dollar.
Analytics the whole team can use
With Ant, our conversational AI, category managers, marketers and store teams self-serve in plain language — no SQL, and no waiting on a data science team or consultants to deliver the answers. Insight reaches the people who act on it.
The right fit
Which is the right fit for a retailer your size?
Both are strong retail analytics platforms, so this comparison isn't about which is better in the abstract — it's about which is built for a retailer your size. Here's how 11Ants and dunnhumby line up on what matters most to mid-sized and growth retailers.
In short: in an 11Ants vs dunnhumby comparison, both platforms cover the core retail analytics bases — customer behaviour, basket analysis, segmentation, category management and loyalty analytics. The differences that matter to a mid-size or growth retailer are fit and access: 11Ants adds a conversational AI layer (Ant) usable by any team, includes built-in supplier data monetization where the retailer keeps 100% of the revenue, is typically live in days to weeks rather than months, and is priced on a flat fee. dunnhumby is built around the needs of Fortune 100 retailers; 11Ants is built for retailers a size or two below that.
A green check (✓) indicates the capability is available; 11Ants entries reflect what is included as standard, while dunnhumby entries describe its typical approach and may vary by engagement or package. Comparison based on publicly available information and 11Ants's own assessment as of June 2026, and may have changed since publication.
Retail analytics
The analytical depth of a tier-1 platform — for every retailer
11Ants combines 40 purpose-built retail analytics modules with Ant, an AI expert that answers almost any question about your business in seconds.
Basket Analysis
Understand what products are bought together, identify substitution opportunities, and measure cross-category cannibalization — insights that typically require expensive consultancy projects.
Category Management
Give every category manager the data they need to make better ranging, pricing, and placement decisions — without waiting on the analytics team.
Customer Segmentation
Build richly profiled customer segments from loyalty and transaction data. Understand who your best customers are, what they buy, and how to keep them.
Promotion Evaluation
Measure the true ROI of every promotion — including halo effects, pantry loading, and long-term loyalty impact. Run post-event analysis in minutes, not weeks.
Customer Behaviour Analysis
Track visit frequency, spend trends, product affinity, and churn risk across your full customer base. Move from understanding baskets to understanding people.
Ant — Your AI Retail Expert
Ask Ant almost anything about your business — in plain English. Ant speaks fluent retail and delivers instant answers, ideas, and advice based on your own data, available 24/7.
Who it's for
Retail intelligence for every team — not just analysts
One of the biggest limitations of traditional, analyst-led platforms is that insights stay locked with the analytics team. 11Ants puts data in the hands of everyone who needs it.
Data monetization
Turn your customer data into a new revenue stream
Retail media and data monetization are reshaping how retailers think about profitability. 11Ants makes it straightforward — and unlike traditional service-led monetization models, you keep 100% of the revenue you generate.
How service-led monetization models work
In a service-led model, a third party manages the supplier relationship, provides the sales, account and analyst teams, and takes a share of the revenue in return. It's a way to outsource the effort — but the trade-off is the same whatever your size: you give up a significant slice of the revenue, and some control of a relationship that's yours.
How 11Ants handles data monetization
11Ants has supplier data monetization built into the platform from day one. Onboard a supplier, set your price, and they get secure access to their own data via the same 11Ants interface your team uses. Flat-fee, per-supplier pricing. You set the rate. You keep every dollar.
01
Onboard your supplier partners
11Ants handles supplier access through a secure, isolated data environment — suppliers only ever see data relevant to their own products and categories.
02
Suppliers self-serve on rich customer insight
Suppliers use the same intuitive 11Ants interface to analyze purchase behaviour, customer demographics, competitive dynamics, and promotion performance within their category.
03
You set the price — and keep the revenue
You charge suppliers a flat annual access fee. 11Ants charges you a flat per-supplier fee. The spread — which is typically very significant — is yours entirely. No revenue sharing. No middlemen.
04
Scale your supplier base at will
Each new supplier you add is incremental, high-margin revenue. Many retailers find the supplier monetization programme becomes a significant profit centre in its own right within the first year — materially exceeding the total cost of the 11Ants platform.
"11Ants is a really important part of our business. We are so much closer to the retailer because of you guys."
— GM Sales, Supplier to Retailer
Customer stories
Retailers, in their own words
Real outcomes from real retailers — spanning formats, sizes, and continents.
"If we took 11Ants out, it wouldn't just leave a hole — it would leave this gaping chasm where we just wouldn't be able to guide the business anywhere near as well."
Bryce Howard
CEO, Farro
"Jobs that took the whole day now only take a few minutes and a few clicks in 11Ants."
Luka Jalšovec
BI Project Manager, Mercator
"Now we can access the necessary information within a minute, freeing up time to discover new insights."
Nena Veselinović
Business & Data Analyst, IDEA
Buyer's guide
How to choose a dunnhumby alternative
If you're a mid-size or growth retailer weighing up dunnhumby alternatives, these are the things worth assessing — whichever platform you end up choosing.
Fit for your size
Platforms built for the largest retailers assume their data volumes, team structures and budgets. Look for one whose default assumptions match how your business actually runs day to day.
Time to first insight
Ask how long until your team is answering real questions. Some platforms need months of integration and consultancy before anything is live; others are turnkey and usable within weeks.
Who can use it day to day
If a tool needs SQL to get answers — or consultants to interpret them — insight stays bottlenecked. The most valuable platforms let category, marketing, operations and leadership self-serve and make sense of the results themselves, in plain language.
How data monetization is delivered
Some providers run monetization as a managed service and share in the revenue; others build it into the platform so you set the price and keep the fees. The model affects both your margin and your control.
Pricing you can predict
Predictable, flat-fee pricing is easier to budget and scale than a custom negotiated contract. Check what's included as standard versus charged as an add-on.
Breadth and depth of analytics
Confirm the platform covers the full range you need — customer, basket, category, promotion and loyalty analytics — rather than excelling at one area and leaving gaps in the rest.
Common questions
Frequently asked questions about choosing a dunnhumby alternative
in an 11Ants vs dunnhumby comparison, both platforms cover the core retail analytics bases — customer behaviour, basket analysis, segmentation, category management and loyalty analytics. The differences that matter to a mid-size or growth retailer are fit and access: 11Ants adds a conversational AI layer (Ant) usable by any team, includes built-in supplier data monetization where the retailer keeps 100% of the revenue, is typically live in days to weeks rather than months, and is priced on a flat fee. dunnhumby is built around the needs of Fortune 100 retailers; 11Ants is built for retailers a size or two below that.
The honest answer is that they're designed for different kinds of retailer. If you operate at Fortune 100 scale, with a large in-house analytics team and the budget to match, dunnhumby is built for you. If you're a mid-sized or growth retailer who wants enterprise-grade insight without the cost, complexity, or implementation time of a Fortune 100 platform, 11Ants is built for you. So the right choice comes down to your size, your team, and how quickly you need to act on your data.
Yes. 11Ants has a fully built-in supplier data monetization capability that allows retailers to give CPG suppliers secure, isolated access to their own category data via the 11Ants platform. Unlike service-led models where you share revenue with a third party, 11Ants charges a flat per-supplier fee and you set and retain 100% of the access fees you charge your suppliers. It's a high-margin revenue stream that many retailers use to more than offset their entire 11Ants subscription.
11Ants is designed as a turnkey platform — implementation is measured in days to weeks, not months. There's no requirement for a large internal IT project or an extended consultancy engagement. Once your data is connected, your team has access to the full platform immediately, including all 40 analytics modules and Ant, the AI retail expert.
11Ants was designed with exactly this in mind. While dunnhumby was built for (and grew alongside) Fortune 100 grocery retailers, 11Ants was purpose-built for grocery and specialty retailers who deserve enterprise-grade intelligence but don't want the complexity or cost of a Fortune 100 platform. Customers include regional grocery chains, hardware retailers, specialty food retailers, and independent chains.
No — that's one of the biggest differentiators. 11Ants is built for everyone in the business, not just analysts. The Ant AI assistant allows any user to ask questions in plain English and receive clear answers based on their own data. Category managers, store ops, marketers, and executives all use 11Ants directly — reducing the burden on BI teams and democratising access to insight across the organisation.
11Ants connects to your loyalty programme data, transaction/POS data, inventory, budgets, and other internal retail data sources. The platform is designed to work with the data you already have — there's no requirement to move to a specific data warehouse or change your existing systems.
For mid-size and growth retailers, 11Ants is the dunnhumby alternative built specifically for that market. dunnhumby operates in retail customer data science and analytics — a category with several vendors — while 11Ants brings AI-powered customer analytics, basket and category analysis, customer segmentation, promotion evaluation, and built-in supplier data monetization together in one turnkey platform. It's typically live in days to weeks and usable by any team in plain language, without SQL or consultants to interpret the results.
11Ants is built for mid-size and growth retailers, with a flat-fee pricing model designed to be accessible at that scale — you are charged a set fee rather than a share of your revenue or by usage. Its built-in supplier data monetization can also generate revenue that helps offset the platform cost. Pricing depends on your data and requirements, so the most reliable comparison is a direct quote from each provider.
For mid-sized grocers and growth retailers, 11Ants is purpose-built for the job. It delivers AI-powered customer and basket analytics, category management, promotion evaluation, and data monetization in one turnkey platform that any team can use — typically live in days to weeks rather than months, with predictable, flat-fee pricing.
Yes. 11Ants includes a built-in supplier data monetization capability that gives CPG suppliers secure, isolated access to their own category data through the 11Ants platform. The retailer sets the price and keeps 100% of the fees, while 11Ants charges a flat per-supplier fee — there's no revenue share with a third party.