CRM Team

My name is Maria Đurov. I work as a CRM analyst at IDEA. My role is to prepare and process data about our customers, with all the details about their purchases, items, quantities, turnover and the other details like in which store they made their purchase. When, who are our customers? By age, by gender, demographic, marital status, work structure, etc.

 

The biggest challenge before the introduction of 11Ants was certainly the speed of data processing. Our database is huge, with a large amounts of data, rapidly changing, very dynamic. On the other hand, the the management requests are very frequent because the market conditions are changing very fast. So the biggest challenge is certainly the time...time necessary to process the data and deliver the final report. The point when we realize that things doesn't work well was the accumulation of requests. Performing the job through many steps, extracting raw data, tabulating the data, formatting, determining necessary columns, and then finally graphical describing the results. Too many steps.

 

I would say that 11Ants is very powerful for us because it helps us to connect with our customers. For us as a retailer it is very important to know our customers because our assortment is very diverse, and we cannot communicate to customers uniformly, because they are of different age, different gender, material status, ability to pay, and 11Ants is a very fast, high quality analytics solution for us.

 

I would describe 11Ants as a very powerful tool that processes a large amount of data, very quickly, for the parameters that we set, for the time range that we set, and other conditions, we can get very, very early answer about sales results. Using 11Ants in my role, increased my work speed and drastically increased the quality of reports in our department.

 

Also using 11Ants increased the quantity, the number of reports we produce in the department. Now we are able to produce a larger amount of reports, not losing the quality. On the contrary, our reports now are more detailed, better structured and of higher quality than before we used 11Ants. There are many jobs that before 11Ants took me 2 or 3 hours, but now with 11Ants  take me only 15 minutes. With 11Ants I'm able to achieve better speed of work, quality of reports, and general effectiveness of my job. The primary benefit of 11Ants was the speed, precision, understandable, and very nice graphics.

 

11Ants makes me feel safer than before, because I believe in the correctness of the obtained values. On the other hand, I don't have to write SQL code, and because of that I have less possibilities to make mistakes, and I feel more comfortable, and safer. On the other hand, I have more time to comment on the results, and this is something that is noticed. Using 11Ants product, I have an extremely pleasant and comfortable experience. If11Ants was removed from my organization I would feel very disappointed, because it would be in the one or more step back in terms of quality and the speed of reporting.

 

I would be very happy to recommend 11Ants to my colleagues from other retailers because it will drastically increase the speed of their work, the quality of their and the effectiveness of their business in general.