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Analytics and BI · Strategic analysis
How retail analysts move from reporting to strategic analysis
Retail analysts move to strategic work when routine reporting stops filling their week. 11Ants takes on the repeatable questions and reports through Ant, flags data that needs checking, and surfaces patterns in sales and customer behavior that nobody has asked about yet. Analysts then have the time to go deep in 11Ants’ research modules, build models, test ideas and advise the business.
THE CHALLENGE
Why do analysts spend so little time on strategic work?
Most retail analytics teams were hired to find insight. In practice, much of their time goes on ad hoc requests, rebuilding reports for each department, and checking data before anyone trusts it.
The interesting questions, such as why a customer segment is drifting or which stores behave like each other, wait for a quiet week that rarely comes.
THE SOLUTION
How does 11Ants give analysts time back?
Ant takes the routine volume and flags patterns worth a look.
The strategic work happens in the research modules: analysts use Performance Diagnostics, Gain Loss, Store Twin, Customer Segment Builder and Data Validation, with visualizations built for retail analysis, to go deep and repeat the analysis every period.
Routine questions go to Ant
The business self-serves the everyday questions on sales, margin and budget.
Standard analysis comes ready-built
Over 40 research modules, including Gain Loss, Store Twin and Customer Segment Builder, apply best-practice retail methods out of the box.
Data checks run automatically
The Data Validation module highlights inconsistencies before numbers reach a report.
Ant surfaces what nobody asked
Ant flags new patterns and opportunities in the data, giving analysts leads worth investigating.
EXAMPLE QUESTION TO ASK ANT
QUESTION
Analyze the store clusters driving the decline in this category.
WHAT ANT RETURNS
[Insert a real Ant answer from demo data: the clusters driving the decline, their contribution, and suggested next analyses.]
See Ant support strategic analysis
Demonstration data; brand names are illustrative.
What results do analytics teams see?
Now we can access the necessary information within a minute, freeing up time to discover new insights.
Nena Veselinović
Business & Data Analyst, IDEA
Jobs that took the whole day now only take a few minutes and a few clicks in 11Ants.
Luka Jalšovec
BI Project Manager, Mercator
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Strategic analysis FAQ
What are 11Ants research modules?
Research modules are ready-built retail analyses covering areas such as promotion evaluation, basket analysis, store benchmarking and customer segmentation. 11Ants has more than 40, and each applies a consistent, best-practice method to your own data.
Can analysts still go deep on the data?
Yes. Analysts can drill from total to individual SKU, store and transaction level, and use modules such as Cross Tab and Transaction Investigation for detailed work.
Does Ant find insights without being asked?
Yes. Ant proactively surfaces new patterns and opportunities from historical and recent customer behavior, and can deliver them to users’ inboxes.
