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Know your customers like you never knew you could

Now you can be the truly customer-centric retailer you set out to become.

“Using 11Ants has helped our business because it's enabled us to know our customer and understand our customer better. Through that, we've been able to personalize our communications, our service, our product and actually serve them in a better way. “

Fiona McCauley, Customer Experience Officer, Farro

11Ants for marketers

See what 11Ants can do

Respond and adapt instantly

11Ants lets you monitor the impact of your marketing in very near real time terms. The result? You can change course to correct of capitalise on any trend in moments, not months.

“Using the Promo Evaluation tool, we can clearly see, through those activities the uplfts, the margin gains that we've got. Those analyses used to take us sometimes weeks, now can take us a matter of five minutes to actually run, which is fantastic. So then that actually benefits us, getting those insights more quickly. We can adapt our marketing activities to be more tailored to the results that we're getting.”​

CEO, Grocery Retailer

Fine tune your segmentation and personalization

11Ants lets you see the differences in your customers as opportunities. It’s an effortless way to gain an edge.

“Another benefit of using 11Ants is we've been able to improve our segmentation, our personalization to our customers, build segments and of the behaviour from the customers that we've identified. So through the segmentation, we've been able to tailor our marketing and achieve a very positive return on investment. “

Chief Marketing Officer, Grocery Retailer

Market with accuracy and efficiency

Take the guesswork out of your marketing spend by revealing the link between action and response.

“(Before 11Ants) There were just so many questions we just struggled to answer and we ended up guessing. So we ended up doing a little bit of marketing over here and a little bit more investment here. And it was not a cohesive solution and we didn't know the cause and effect.”

CEO, Grocery Retailer

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